ABOUT US

In 1994 the Reggae Business Association was started to create a proactive Reggae industry networking association. Coincidentally, Reggae Ambassadors Worldwide (R.A.W.) organization (now defunct) started doing the same thing at the same time but on a much larger level, so RBA turned over their membership list to R.A.W., became R.A.W. members (#111) and the Reggae Business Association became a company that specialized in promotions, publicity and marketing.

Publisher, Kaati states, "My background is in magazine publishing, so I produced festival programs for several years and then ultimately, the Reggae Festival Guide magazine with the idea that the "program" should come out before the festival to give the Sponsors, artists and the event itself, more exposure---so why not put all the festivals in one "program."

What started out as a 16-page booklet in Northern California has grown in to the world1s longest running and largest Reggae magazine. Years ago the corresponding website and E-Guide were added. And then recently, the Digital Edition of the magazine plus our iPhone app called Reggae Guide were added completing this all-inclusive package.

Now entering its 17th year, The Reggae Festival Guide remains supported through advertising and sponsorship. Current magazine, E-Guide, website and iPhone ap advertisers include festivals, record labels, Reggae artists/bands, commercial websites, travel agencies and Caribbean condo rentals, airlines, clothing lines, industry events, other publications, shops, DJs, wholesalers, health foods, hemp industry products, accessories, music industry services, industry awards, recording studios, jewelry, band tours, services, body oils and incense, instruments and drums, booking agents, and more!

REGGAE FESTIVAL GUIDE MAGAZINE

Annual
Free to consumer
Since 1994

The world1s oldest and largest reggae publication: The Reggae Festival Guide magazine is the voice of reggae and literally drives the industry. Take advantage of this once-a-year marketing opportunity. Massive free circulation in U.S. and Canada; the rest of the world can order it through the mail for $7/$12 overseas, or read it online in its Digital Format, page-by-page.

100,000 copies are distributed FREE during the festival season starting in May of each year. It can be picked up at Rasta boutiques, hemp stores, hippie shops, record outlets, cafes, clubs and, of course, at the festivals.

The Guide is jam-packed (approx.100 pages) with feature stories, art and photography by reggae1s top aficionados. The first third of the magazine is festival section immediately followed by standard magazine ad/editorial split.

Because of our large circulation and low rates, you can't afford NOT to advertise your festival, band, project, website, product or service. 100,000+ potential customers, Reggae fans and industry folk alike, will keep The Guide with them throughout the year, thus seeing your ad again and again. Your ad will stay before the Reggae community for months to come, generating ongoing business.

Our advertisers keep coming back each year, often with larger ads! Why? It's easy; it's affordable, and it works!

DIGITAL MAGAZINE - ONLINE DIGITAL EDITION OF OUR PRINT MAGAZINE:

Annual
Since 2008
Free to consumer

Customers around the globe can read the ENTIRE magazine ONLINE by simply clicking through page by page, or go directly to the page number you wish using the Table of Contents as your guide. Fans can even click through to advertiser's website*

You can email a page or the whole magazine to a friend on the other part of the earth with a simple click. Or you can print out your favorite article as a keepsake. Lots of fun bells and whistles make this Digital magazine a welcome addition to our media family.

Our digital edition is heavily marketed around the globe by our PR Department with press releases, news flashes, calendar listings, banner ad exchange program, outreach to reggae DJs and websites for maximum exposure, plus viewers can find the link on our homepage at reggaefestivalguide.com

*Advertisers will benefit from this expanded market and can augment their advertising by purchasing a Digital Magazine Hyperlink (Full page ads - $75, Half page - $50, 1/3 & 1/8 page - $25) so online readers can click through to your website!

WEBSITE - WWW.REGGAEFESTIVALGUIDE.COM

Daily
Since 1996
#1 top-ranking reggae festival website for over 15 years (type in Reggae Festival(s) on Google or any top search engine and see who is #1!)
Our web stats average 300,000 unique visitors per year and over a million hits per month
Commercial site with lots of information for fans but also by agents, promoters, vendors and bands too
Festival calendar, Gold pages directory, archived articles, jukebox for mp3s, more
Your ad on our site will drive traffic to your site
Daily updates invite constant repeat visitors

E-NEWSLETTER - REGGAE E-GUIDE

Weekly
Since 1994
Free to consumer
Weekly electronic newsletter delivered to reader1s inbox each Friday morning
23,000+ opt-in subscribers and growing
Popular and unique
Immediate and effective
CD releases, mp3s, industry news, videos, interviews, recipes, band tours, inspirational pieces, radio charts, reggae trivia and, of course, upcoming reggae festivals
Reaches members of the Reggae community around the world
Colorful graphics

REGGAE GUIDE FOR IPHONE

Daily
Since 2009
Free to fans
Application for iPhone called REGGAE GUIDE This FREE application is available to download in iTunes or find the link on our home page at http://reggaefestivalguide.com
What is on the app for you to enjoy?
- Reggae Festivals worldwide, with daily updates
- Jukebox with dozens of new releases
- Reggae news, event and festival press releases, band tours, industry updates and trends, scuttlebutt, more!
- Everything REGGAE in the palm of your hand!
- The format is easy-to-read, entertaining, and informative.