ABOUT US

In 1994 the Reggae Business Association was started to create a proactive Reggae industry networking association. Coincidentally, Reggae Ambassadors Worldwide (R.A.W.) organization started doing the same thing at the same time but on a much larger level, so RBA turned over their membership list to R.A.W., became R.A.W. members (#111) and the Reggae Business Association became a company that specialized in promotions, publicity and marketing.

Publisher, Kaati states, "My background is in magazine publishing, so I produced festival programs for several years and then ultimately, the Reggae Festival Guide magazine with the idea that the "program" should come out before the festival to give the Sponsors, artists and the event itself, more exposure… so why not put all the festivals in one "program."

What started out as a 16-page booklet in Northern California has grown in to the world’s longest running and largest Reggae magazine. Years ago the corresponding website and E-Guide were added completing this all-inclusive package.

Now entering its 15th year, The Reggae Festival Guide remains supported through advertising and sponsorship. Current magazine, E-Guide and website advertisers include festivals, record labels, Reggae artists/bands, commercial websites, travel agencies and Caribbean condo rentals, airlines, clothing lines, industry events, other publications, shops, DJs, wholesalers, health foods, hemp industry products, accessories, music industry services, industry awards, recording studios, jewelry, band tours, services, body oils and incense, instruments and drums, booking agents, and more!

A website, e-newsletter and festival presence complete this package with the magazine at the centerpiece of the marketing campaign.

Allign your business with ours...

Gain new customers
Introduce new products
Develop loyal relationships
Create awareness/visibility
Change or reinforce your image
Find opportunities for trial usage of your product
Bring a new benefit to existing customers
Invest in philanthropic or cause marketing
Heighten visibility of brand
Shape consumer attitudes
Communicate commitment to a particular lifestyle
Differentiate brand from competitors
Develop new distributors and retails outlets
Drive sales

Reach over 10,000,000 Reggae Consumers Annually – Here's How:

Magazine

15th year – annual Publication – The Reggae Festival Guide
116 pages chock-full of history, interviews, festivals, trivia, cuisine, more.
100,000 copies are shipped out via UPS to U.S. and Canada Reggae distribution points each May and fans can pick them up for free at clubs, cafes, health food stores, radio stations, record stores, and of course reggae festivals.
Because it is an annual guide to festivals, readers retain the magazine and refer to it over and over. The Reggae Festival Guide media products literally drive the industry: booking agents call us each season to determine our advertising deadlines knowing they have to book the festivals throughout North America in time for promoters to announce their line-ups in their ads. And fans anticipate the publication date, and when they obtain a copy, they hold on to it for years as a collector item.
New for 2009 – Digital Edition with worldwide exposure.

Website

#1 top-ranking reggae festival website for over 15 years (type in Reggae Festival(s) on Google or any top search engine)
Our web stats average 300,000 unique visitors per year (10 million hits)
Commercial site with lots of information for fans but also by agents, promoters, vendors and bands too
Daily updates invite constant repeat visitors

E-Guide

Weekly electronic newsletter
17,000 opt-in subscribers (and growing)
Popular and unique
Immediate and effective
CD releases and industry news, band tours, inspirational pieces, recipes and natural foods articles, reggae trivia and, of course, upcoming reggae festivals
Reaches members of the Reggae community around the world