TABLE OF CONTENTS
* Upcoming Reggae Festivals
* Recipe: Roast Jerk Goat Courtesy of The Caribbean Cove
* Fun & Games: What's Patois for to rain? (for answer, see below under Fun & Games)
* Band Promotion: "Don't" Play by the Rules
* Reggae Biz Marketing Tidbit: Make Your Small Business Look Big (3 of 5 Tips)
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Upcoming Reggae Festivals
Friday-Sunday, March 4-5, 2005
WOMAD featuring Alpha Blondy
Botanic Park
Adelaide, Australia
www.womadelaide.com.au/program/bios/index.html
Hotline: + 61 8 8271 1488
Tuesday, March 1, 2005
Roots Festival from Jamaica
KAB-Usine
Geneva, Switzerland
www.raspectshop.com
Hotline: 41 22 740 17 22
Saturday, March 5, 2005
Pre Reggae Spring Bash
Club Los Comales
Spring Lake, North Carolina, U.S.
Hotline: 910-286-5623
Saturday, March 19, 2005
Nyhabingy Reggae Festival
Sao Paulo, Brazil
www.orbitafilmes.com.br
Hotline: 55 11 3739 0458
Saturday, March 19, 2005
RawstaWagon Spring Gathering
Chico Women's Club
Chico, California, U.S.
www.rawstawagonproductions.org/chico.htm
Hotline: 530-277-3788
Friday-Sunday, April 8-10, 2005
Barbados International Reggae Splash
Garfield Sobers Sports Complex outside park
Barbados, Barbados
www.barbadosreggaesplash.com
Hotline: TBD
Saturday, April 9, 2005
2nd Puerto Galera Reggae Festival
Puerto Galera, Mindoro, Philipines
www.encenada.com
Hotline: (63)9205870041
Saturday-Sunday, April 23-24, 2005
20th Annual Houston Legends of Rasta Reggae Festival
Tranquillity Park
Houston, Texas, U.S.
www.legendsofrastareggaefestival.com
Hotline: 281-893-0044
Saturday, April 30, 2005
Caribbean Culture Fest
Orlando, Florida, U.S.
www.Caribbeanculturefest.com
Hotline: 407-895-0782
Saturday-Sunday, April 31-1, 2005
13th Annual San Antonio Legends of Rasta Reggae Festival
Camargo Park
San Antonio, Texas, U.S.
www.legendsofrastareggaefestival.com
Hotline: 281-893-0044
Festival listings are believed to be correct. Please contact the promoter
directly for more information. Promoters are responsible for making sure their
festival info is correct on www.ReggaeFestivalGuide.com prior to this publication.
Are you a reggae festival promoter? Post your festival at
www.ReggaeFestivalGuide.com/post_festival.html
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Recipe: Roast Jerk Goat
Did you know that goat meat is one of the most widely consumed
meats in the world? From Asia to Mexico to the Caribbean and Africa
and the Middle East, goat is enjoyed for festivals and celebrations
and day-to-day meals.
Goats do not 'marble' their fat (deposited mixed within the muscle)
but rather store it in the organs that are removed at slaughter.
As such, goat meat has less fat - and less saturated fats - than
any red meats consumed in the U.S., and even less than chicken!
It's this low fat content that is the reason why goat is so often
prepared as a stew or curry, or marinaded as we do here.
1 leg or shoulder roast of goat - bone in (If your butcher carries
cuts only from a large adult, have them cut the leg or shoulder into a
roast of about four to five pounds. It's good if the roast has a thin
layer of fat and membrane on the outer side - this will help to baste
the roast as it cooks.)
1 six-pack Red Stripe beer
1 cup of lemon juice
1 sweet onion
1 1/2 cup beef stock
2-3 sprigs of fresh thyme
1 jar of fresh wet commercial jerk paste
Start the day before you plan to eat with your leg or shoulder of
goat in a large pot for marinading overnight.
Add lemon juice and enough Red Stripe to completely submerge the roast.
Chill the remaining Red Stripe and cover the pot and refrigerate overnight.
Plan to start preparing for roasting first thing in the morning.
Write down the weight of the roast for cooking the next day - plan on
cooking roughly 15 minutes per pound.
On the morning of the meal, remove the roast from the marinade and discard
the marinade. Using a small sharp knife, pierce the roast all over, and,
starting with a tablespoon or two of jerk paste, depending on the size of
the roast, rub a thin layer of paste all over the roast, allowing it to
penetrate the incisions made by the knife. Place back in pot and cover,
and refrigerate for the day up until cooking time - this will allow the
jerk paste to penetrate the meat. Refrigerate the remaining jerk paste.
When ready to cook, dice onion, and place onion thyme and beef stock in
a roasting pan. Place goat on a roasting rack inside the pan and cover.
Pre-heat oven to 425F.
Place pan in oven and roast for 10 to 15 minutes at 425F to sear the
outside of the meat. Then reduce heat to 350F and roast approximately 15
minutes per pound, or until the internal temperature reaches 150F to 160F.
When done, remove the roast from the pan to a plate for carving. You may
reserve the stock and pan drippings for a gravy. Place the pan on the
stovetop and heat to a medium simmer, using a wooden spoon to scrape the
bottom and sides of the pan and to blend the juices. Reduce until the
sauce starts to become thick and syrupy.
You can adjust the 'heat' with a little additional jerk paste from the
tip of a knife.
Serve with rice and peas, fried plantain and cold Red Stripe.
Recipe courtesy of (c) 2004 TheCaribbeanCove.com.
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Fun & Games
What's Patois for to rain?
"DJEW"
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Band Promotion: "Don't" Play by the Rules
I was walking on campus today back from our weekly gig at the
University of Texas' South Mall, when I heard a member of the
Young Conservatives of Texas speak. March 2nd is Texas Independence
Day and so this fellow was preaching that if you work hard and
play by the rules you too can lead a good life.
Maybe it's the skeptic in me, but it made me think, "What a bunch
of crock!" Most people, including most musicians, work hard and
play by the rules, but did you know that Americans carry, on average,
$5,800 in credit card debt from month to month. Well I ask you, what
kind of life is that when a huge majority of country is in
unprofitable debt?
But I've been reading books like "Rich Dad, Poor Dad" recently, in
an attempt to learn music business and finance skills from people who
make millions. Do they follow the rules? Yes...sorta.
The questions that came to me as I walked by the Young Conservatives
were, "Who makes the rules?" and "Are we following the Right rules?"
That's really the key that many successful business people learn.
It's not a matter of are you following the rules. It's are you
following the Right rules?
You see, our community is filled with rules on what you can't do,
but there are also tons of rules that say what you can do, but most
people don't know what they are.
Taxes are a great example. The average musician might not deduct
things like car travel to and from gigs, or the cost of their picks,
because they may not know that they can.
The same goes with promotion. Just because you're on MP3.com and get
a dozen emails from other musicians in a form letter saying, "play
my song", does not mean that you should put together your own form
letter and spam thousands of musicians.
Or just because most musicians do their best to attract the attention
of a Major label A&R or even the President, does not mean you shouldn't
schmooze with the secretary.
The point is know the rules, but then look beyond them. The rules are
a guide. They are not etched in stone. Break the rules. Do what others
are NOT doing and you will do a better of job standing out in the crowd.
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of
musicians make money with their musical groups through the Bards Crier
Music Marketing and Promotion Ezine and the Texas Musicians' Texas Music
Biz Tips. Now you can get personal advice by visiting
http://www.bardscrier.com for FREE "how-to" music marketing assistance.
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Planning a special event for next summer?
The Caribbean Cove has begun renovations on our new Berkeley, California
location! Ask to be added to our mailing list for updates on the grand opening.
Book your caterer today! The Caribbean Cove is now accepting
bookings for next summer's event season. Spice up your party with
food from the islands - weddings, corporate events, birthday parties,
customer appreciation, moving parties and more. We deliver authentic,
high-quality Caribbean food to your door with a professional and
courteous manner - ask for references or see our customer testimonials
online: www.thecaribbeancove.com
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Marketing Your Reggae Biz Tidbit:
Make Your Small Business Look Big (3 of 5 Tips)
Get a Website
Then, it is time to register your own domain name, such as
"sunshinelandscaping.com". The cost of registering a domain name has
gone down significantly, to even less than $15 / year. At those rates,
anybody can afford it. For more information and tips on domain names,
go to http://www.accordmarketing.com/tid/archive/033003.html
Next, you must put up your own website. It doesn't need to be a big
production. A three page website, with a main page, a page describing
your services, and a contact page is enough. There are many free web
hosting services that offer Page Building utilities that can literally
allow you to create a website in minutes. They offer all sorts of free
templates and web building tools to get you up and running in no time.
If you want more flexibility in designing your website, get Microsoft
FrontPage (http://www.microsoft.com/frontpage/). This is a simple yet
powerful program to create professional looking websites in a snap,
with the advantage that its interface is intuitive to anybody who uses
other Microsoft programs like Word or Excel (and who doesn't nowadays?).
Once your website is done, you need to find a host. You can find reliable
hosts for little more than $5.00 / month. Geocities
(http://www.geocities.com) has a beginners package that for $4.95 / month
will give you enough space for a medium size website with no advertising.
Get Business Cards
Next, you'll have to print business cards. There is a great on-line
service that provides you with first quality, full color business cards
for free (check it out at http://www.qksrv.net/click-634431-4992835 ).
They have a user friendly interface that allows you to create your own
business card in seconds, choosing from a wide variety of attractive
templates. If you want more customization, like modifying the layout or
uploading your logo, you can do so for a small fee.
Create a Signature File
Finally, by all means, don't forget to create a signature file for your
e-mail messages. If you use Outlook or Outlook Express, you can do it by
going to Tools Options Signatures. Your signature file should have your
name, the name of your company, a link to your website and a catchy
tagline or slogan. Since most people read their mail every day, this is
an excellent opportunity to market your business for free with every
message your send.
Finally, a word of advice. All this will mean nothing if you don't take
care of your customers. Never promise more than you can deliver, always
keep your word, and follow through with your customers until they are
completely satisfied.
Mario Sanchez is a Miami based freelance writer who focuses on Internet
marketing and web design topics. He publishes The Internet Digest
(http://www.theinternetdigest.net), a growing collection of web design and
Internet marketing articles, tips and resources.
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Getting Serious About Promoting Your Band?
You love creating music and/or art, but you are bogged down with mundane
tasks of every day business - putting your creativity on the back burner.
Having a manager is essential to surviving the business of promoting your
own talent in this day and age. One burgeoning company based out of
California is ready to take your talent to the next level. Owner's name is
Amy Shapas and she is willing to negotiate a contract with you that you
are able to afford. Call 831-479-0711 and visit her website at www.soyoucan.com.
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Contact Us
Reggae Festival E-Guide
P.O. Box 10917, Napa, CA 94581
Website: www.ReggaeFestivalEGuide.com
Email: eguideReggaeFestivalEGuide.com
707-257-6652
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(c) 2004 Reggae Festival E-Guide, ISSN 1551-6121
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