You are just as a part of this Reggae Festival E-Guide
as our publishing team is. So with that said, please don't
hesitate to send us any comments and/or suggestions:
http://www.reggaefestivalguide.com/contact_us.html
(please do not reply to this e-mail).

Sincere wishes for a good life!
Kristine - E-Guide Producer

IN THIS ISSUE

Festivals & Fun
* Reggae Festivals This Week
* Recipe From The Caribbean Cove
* Fun & Games: What's Patois to give thanks and praise?
   (for answer, see below under Fun & Games)
The Business of Promoting Reggae
* Reggae Festival Guide News & Offerings
* Ask A Question: Can you give me some marketing tips for my young band?
* Marketing Tid Bit: Tips on creating a print ad
* About Reggae Festival E-Guide and Contact Us

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REGGAE FESTIVALS THIS WEEK

The festival listings are believed to be correct; please
contact the promoter directly for more information.

Friday-Sunday, May 14-16, 2004
3rd Annual Las Vegas Legends of Rasta Reggae Festival
Las Vegas, Nevada, USA
www.legendsofrastareggaefestival.com
Hotline: 281-893-0044

Are you a reggae festival promoter? Post festival at
www.reggaefestivalguide.com/post_festival.html

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RECIPE FROM THE CARIBBEAN COVE

Jerk Chicken Drumettes (c) 2004
www.thecaribbeancove.com

This is a great summertime grill recipe
tomake spicy appetizers or snacks!

Ingredients:
2 lbs chicken drumettes (about 24)
1 cup chicken stock
1 scotch bonnet
7-8 stems rosemary (optional)
dry jerk seasoning
wet jerk seasoning
sprig of thyme

Directions:
Rinse chicken and drain, place in large bowl. Sprinkle
liberally with dry jerk seasoning. Best if left to sit
overnight in a sealed container to let seasoning penetrate.
Pre-heat oven to 350F.

In a large shallow pan, arrange drumettes side-by-side in
a single layer. You can place 3 to 4 stems of the rosemary
on the pan bottom first, if you like, to prevent the
drumettes from sticking to the bottom, or if you just like
the extra flavor!

Cover pan with foil. Roast in oven at 350F for about 40
minutes or so until drumettes are evenly browned, but
don't overcook! Most of the cooking is done in the oven,
but you'll finish them up on the grill.

Remove drumettes from oven, draining drumettes and placing
them in a separate container. Discard rosemary, if used,
and add juices from pan to chicken stock in a stock pot.
Scrape pan with a wooden spoon and add to stock pot.

Add scotch bonnet pepper and thyme to stock pot and bring
to a boil. Immediately reduce to a high simmer. When stock
is reduced by about one half, pre-heat grill to medium heat.

While stock is still simmering, put the drumettes on the
grill. You'll finish cooking the drumettes over the grill,
until they are tender and all juices run clear, about 15 to
20 minutes. The grill will add a smokey flavor and crisp up
the skin.

While drumettes are on the grill, monitor the stock and
keep it simmering until it has reduced by about two thirds
and becomes a little syrupy. When fully reduced, you can
add some wet jerk seasoning to adjust the taste and spice.
The sauce will normally taste spicier when tasted on it's
own than when tasted with the chicken. Remove scotch
bonnet and thyme stem.

When drumettes and sauce are done, remove drumettes
from grill to a bed of fresh rosemary. You can use the sauce
to brush or drizzle over the drumettes, or as a side dish
for dipping. Enjoy!

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FUN & GAMES

What's the Patois word for to give thanks and praise?

"Sata"

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REGGAE FESTIVAL GUIDE NEWS & OFFERINGS

News:
Deadline for Camera Ready Ads is Saturday the 15th
Call: 1-775-337-8344
E-mail: :salesreggaefestivalguide.com

Offerings:
Need Reggae Web site Low Cost & Quickly?

Promoters Get a Web Page for Your Festival for $185:
www.reggaefestivalguide.com/advertising/web_promo_page.html

Reggae Industry Businesses Get a Web Page for $199:
www.reggaefestivalguide.com/advertising/custom_website.html

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ASK A QUESTION

Can you give me some marketing tips for my young band?
By Kaati

Making good music is so important, but if you don't
market yourself then not enough people will get exposed
to your music. Constantly brainstorm with your band
members and think of clever ways to keep your name out
in front of the reggae public.

Some ideas include:

When you book a gig, make sure you send the promoter,
the venue and the local newspaper your band bio turned
into a press release; plus send them a photo. Take
advantage of the free publicity that most newspapers
offer in their entertainment calendars.

Make sure your press release is written in plain
English (no slang or Rasta speak) so that a newspaper
editor can print it with little or no editing. The
easier you make it for them, the more likely you are
to get free press.

You should supply your band photo in three formats:
for print (300dpi), for Web (72dpi, and a paper print
of photo for press to scan from.

The first paragraph should include who, what, where,
when, how, price - and then the other paragraphs should
include some info about the band, type of music, etc.
Final paragraph should include where to buy tickets and
where to call for more information.

If you keep it short and sweet, it is more likely to
be used. An art editor can always find space for something
small when they are doing layout.

After you have sent the materials, make a quick phone
call to the entertainment editor and introduce yourself,
make sure they got it and invite them to the gig. They
almost always say no, but it doesn't cost you anything to ask.

If you want me to proof your band bio, email me at
:kaatireggaefestivalguide.com and I will critique it for you.

When you are at the gig, take advantage of the built-in
audience by passing out information about your band: a
handbill with your upcoming gigs, your web address, etc.

Put out a sign up sheet and get people's email addresses
so you can develop a fat database to announce your upcoming
shows (If your crowd follows you, the venue owner will more
likely invite you back often).

Web sites are an affordable marketing tool. Make sure you
have contact info on every page so fans can easily ask you
questions. When building your web site, keep in mind that
what a fan needs off of it is different from what a publicist
needs and make sure you cover both.

Publicists would greatly appreciate being able to download
a high resolution (300dpi) photo from your Web site. Also,
I've noticed that lots of band web sites have a downloadable
PDF of the band bio, but the problem is, I can't edit it to
turn it into a press release for the show I am working on.
This means I have to print it out and retype it. Believe me,
it will go on the back burner.

Provide a place for fans to sign up (name and e-mail) on
your site so they can receive via email your itinerary or to
announce new releases, changes in band members, milestones,
celebrations, etc. Make sure you have a link for booking and
assign one person in the band to handle your calendar.

ReggaeFestivalGuide.com offers affordable 1-page Web sites,
so that no one is left out having a Web site. E-mail the
Web master at :webmasterreggaefestivalguide.com
with interest; it is affordable and can be up and running
in a matter of days.

Announce the name of your band! So many times I go to
shows and even big festivals and hear an incredible act and
never find out who they are because they never say, and they
don't have a banner hanging behind them on the stage. So they
may have just lost me as a future CD buyer or having me book
them for a potential date. Kinkos has banners for about $100,
and it is worth the investment. Hang it at every show.

Have one of your friends circulate through the crowd to
pass out fliers and sell CDs. Be available to your fans inside
the club during set break and after the show to chit chat and
answer questions and develop a sense of unity with your fans.
Word of mouth about how nice and friendly your band is goes
a long way.

Find a fan who will trade for CDs, tickets, etc. to do
your graphics for posters, web site, etc.

Develop a logo that represents your band and use it on
everything to create recognition.

Introduce your self a few times throughout the night:
"Greetings, we are the ONE LOVE BAND from Reno, Nevada
thanks for coming out," etc. At the end of the set, do it
again for those who came in late.

Keep your name out there: advertise in the Reggae
Festival Guide or other reggae publication. Your ad should
include info on how to buy your CD, booking number, phone
number for fans if different, and a web address.

Radio - use the Reggae Radio deejay list that is published
in the Reggae Festival Guide. Send them a sample of your CD,
a write up on your band and CD and give them a follow up call
to make sure they received it and that you would appreciate
comments from them and would love some airplay on their station.

Join RAW - Reggae Ambassadors Worldwide. It is an
international networking organization that holds our reggae
community together around the globe. Members include fans
all the way up to big reggae superstars. Membership dues are
affordable and the networking possibilities are endless. Go
to http://www.reggaeambassadors.org
(more on RAW in a future article).

Do some research about what online web sites will post
your gig dates. There are a few you can find on
http://www.reggaefestivalguide.com. Two I can think of on
the West Coast are Reggae Review and One Love Productions.
Reggae Ambassadors Worldwide also emails out newsletters
several times a week which could include your submissions.

Your business is making music, but with some structured
publicity and marketing tools that you incorporate into
your business, you will see it grow.

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MARKETING YOUR REGGAE BIZ TID BIT
Tips on Creating a Print Ad
By Kristine Cummins

Design & Content of Ad
Ads that get the best results, are usually clean and
simple with a cool border. Don't overload your ad with
too much and/or use 7pt-sized type, or lower as it is
very hard to read. Make sure to include all your contact
information; contact name, address, phone, fax, e-mail
and Web site.

Make the Production Department Love You
You wouldn't believe how many ads get sent to
Reggae Festival Guide magazine with the file name as
"festivalad"; save your ad with your business name.
Every graphics department has their preferences for
ad submittals - please get their Guidelines and do
them. Never print out an on an ink jet printer unless
you want one big smear for an ad. You can however,
print a black and white ad on a laser printer.
See Reggae Festival Guide's ad subission guidelines at
http://www.reggaefestivalguide.com/magazine/rates.html.
Don't forget... deadline for camera ready ads for
the Guide is this coming Saturday.

--Kristine is the Web master of www.reggaefestivalguide.com.
She specializes in fast, affordable, custom, and
well-coded, accessible Web sites for small businesses. Get
a quote by e-mailing her at designkristinecummins.com.
Visit her Web site portfolio at www.kristinecummins.com.

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ABOUT & CONTACT US

The Reggae Festival E-Guide is a weekly e-zine through the
summer festival season, and monthly during winter. It is
published by RBA Publishing LLC which publishes 2 popular
print magazines annually: Reggae Festival Guide and Blues
Festival Guide. The publisher and editor, Kaati is a member
of the Reggae Ambassadors Worldwide (#111).

Kaati, Editor
RBA Publishing LLC
P.O. Box 50635
Reno, NV 89513
Web site: www.reggaefestivalguide.com
E-mail: newsreggaefestivalguide.com
1-775-337-8344

Please feel free to pass this e-zine along to your friends.
However, we ask that you forward it in its entirety.

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