Reggae Festival E-Guide
Upcoming Reggae Festivals
Monday, May 31, 2004 | Vol. 1 No. 5
(c) 2004 Copyright RBA Publishing, LLC

Greetings [[name]],

The new 10th Anniversary Issue of the
Reggae Festival Guide is officially
hitting the streets today. Start marking
your calendar for plenty of reggae festival
fun. Get your copy by visiting:
www.ReggaeFestivalGuide.com/subscriptions.html

Festivals & Fun
* Reggae Festivals This Week
* Recipe From The Caribbean Cove: Curried Vegetables
* Fun & Games: What's Patois for an affectionate term for someone?
   (for answer, see below under Fun & Games)

The Business of Promoting Reggae
* Reggae Festival Guide News & Offerings
* Ask A Question: How do I get radio airplay for my band?
* Marketing Tidbit: Email Etiquette - Yo betta bail if you missspell in your email
* About Reggae Festival E-Guide and Contact Us

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Reggae Festivals This Week

Festival listings are believed to be correct. Please
contact the promoter directly for more information.

Thursday-Sunday, June 3-6, 2004
International Dub Poetry Festival '04
Exploring the Totality of Orality
Toronto, Ontario, Canada
www.dubpoetscollective.com
Hotline: 416-598-4932

Friday-Sunday, June 4-6, 2004
Woodbury Groove Reggae Festival
Woodbury, Colorado, U.S.
www.woodburyskiarea.com
Hotline: 203-263-2203

Friday, June 4, 2004
Reggae Mountain Festival
Silz Tirol, Austria
www.reggaemountain.at
Hotline: 0043-664-45404560

Friday-Sunday, June 4-6, 2004
Shining Stars Festival
Selma, Oregon, U.S.
www.shiningstarsfestival.com
Hotline: 541-592-2236

Friday-Sunday, June 4-6, 2004
Montreal International Reggae Festival
Montreal, Quebec, Canada
www.montrealreggaefestival.com
Hotline: 514-637-5500

Friday-Sunday, June 4-6, 2004
33rd Annual Groove Reggae Fest
Woodbury, Connecticut, U.S.
www.woodburyskiarea.com
Hotline: 203-263-2203

Saturday, June 5, 2004
Budweiser Reggae Rocking Fest
Bakersfield, California, U.S.
www.a415productions.com
Hotline: 661-335-0415

Saturday, June 5, 2004
Big Island Roots Festival
Kona, Big Island, Hawaii, U.S.
Hotline: 808-322-2628

Are you a reggae festival promoter? Post your festival at
www.ReggaeFestivalGuide.com/post_festival.html

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Recipe from the Caribbean Cove
www.TheCaribbeanCove.com

Curried Vegetables (c) 2004
As our friend Gloria, in Duncans, Jamaica, explained to us
one time - "You have to burn the curry!" Browning the curry
in the oil removes some of the starchy flavor.

Ingredients
2 to 3 White Rose potatoes (cubed)
1 to 2 large carrots
1/2 head cauliflower
3/4 cup green peas
1 whole sweet onion (diced)
2 cup vegetable stock or liquid reserved from boiled
vegetables whole allspice salt pepper thyme corn oil or
canola oil Indian Madras or Jamaican curry powder

Directions
In a large cast iron pot, heat 4-5 tablespoons of oil over
medium heat. Add onion and sautee until soft.

If the onion has absorbed all the oil, add a dash more.
Add potato and sprinkle with 2-3 tablespoons of curry powder.
Over medium heat, brown potatoes in oil and mix until curry
powder is evenly mixed over vegetables.

Add cauliflower (cut into pieces) and sliced carrots to
the pot, and add vegetable stock, sprig of thyme, allspice,
and a dash of salt and pepper. Reduce to a low simmer. The
curry powder and the starch from the potatoes will thicken
the liquid.

Once the potatoes and carrots are tender - you can pierce
a fork all the way through - add the peas. Add pepper to taste
and simmer for another 20 minutes.

Serve hot over rice, or over rice and peas. Simmer a little
longer to make the gravy thicker to serve in a Roti wrap.

The recipe is pretty flexible - you could add broccoli or
chick peas, or use them as substitutes for another ingredient.
If you find that you just can't get the gravy thick enough,
you can brown about a tablespoon of flour in some oil, in a
separate pan, and then let it cool. Once it's cool, add the
oil and flour mixture to the pot and bring to a high simmer,
and then reduce at a medium simmer.

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Fun & Games

What's Patois for an affectionate term for someone?

"Star"

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Food for Your Caribbean Event!
Authentic Caribbean Cuisine
Catering for Special Events, Parties and/or Receptions
Dishes such as Jerk Chicken, Rice and Peas
Ackee & Saltfish, and Johnny Cakes - you name it!

The Caribbean Cove
San Francisco Bay Area
510-531-2303
Email: InfoTheCaribbeanCove.com
Website: www.TheCaribbeanCove.com

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Reggae Festival Guide News & Offerings

Information on how to advertise in this Reggae Festival E-Guide can be found at:
www.ReggaeFestivalGuide.com/eguide.html

Need a Reggae Website Low Cost & Fast?
Promoters Get a Web Page for Your Festival for $185:
www.ReggaeFestivalGuide/advertising/web_promo_page.html

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Ask A Question
How do I get radio airplay for my band?

By Kaati

New bands often ask me how they can get in touch with
radio deejays so that their CD can be played.

Three different ways come to me almost immediately. The
first is to get a copy of the Reggae Festival Guide where
you will find over two pages of reggae radio deejay listings
with complete contact information. You can also find this
information on http://www.reggaefestivalguide.com/directory/reggae_radio.html

The second idea is to join Reggae Ambassadors Worldwide
(R.A.W.) where you can get a Rawster showing all the members
contact information and what affiliation they are. In other
words, you can see who is a deejay vs. a promoter, etc. by
their listing. Information about the benefits of being a RAW
member and how to become one will be in the next issue.

The third way is to start researching a certain market, like
the area you live in. Get a concept going: how many deejays
do you want to service, which areas do you want to service,
what is your plan of attack.

Go on google.com and find out all of the college radio
stations in that market you are working on. Also get a list
of all of the commercial radio stations in that market. Get
complete contact information.

Get organized. A simple alphabetical file will do.

Contact via phone or email first and find out if they play
reggae music. Some stations you have to go through the
Program Manager. Some college and indie stations you can
connect directly with the deejay.

If they are open to it, send them your packet which should
include CD, a brief bio, your contact info and a sheet with
questions asking for feedback. You could even supply a self-
addresses stamped envelope or a return fax number to make
it easy.

On your alphabetical file, have a worksheet for each station
and what correspondence went back and forth. The date, who
you talked to , what you are supposed to send or when you
are supposed to call back, when you sent your packet out, if
you received the critique questionnaire back yet, if they
are playing your music, how often and when. Keep good notes
so that you sound intelligent when you next contact them for
the next thing.

Include the Call letters of the stations that are playing your
music and include quotes that are written on the questionnaires
you sent out on your next CD cover or press kit.

If you have a gig in a certain area, start working the radio
stations in that area - go to Google.com and click in radio
stations and the town or county you want to research.

Let the station manager or the deejay know you are performing.
Send them a press release with complete info and ask them if
they want to do ticket giveaways or would they want an on-air
interview or performance?

Find out which radio stations have upcoming fundraiser
functions and ask them if you can play for free in exchange
for radio airplay.

These are just a few ideas. This is a time consuming job to
contact radio stations but worth it because radio reaches so
many people. Again, I would suggest working market by market
so you feel a sense of accomplishment before you move on to
the next market.

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Marketing Your Reggae Biz Tidbit
Email Etiquette - Yo betta bail if you missspelll in your email

By Kristine Cummins

Spell checking your email messages need to be like
brushing your teeth every day - that's how important it is.
Nowadays, you can't get away without using it; free online
email applications have spell check available and all email
software programs have it. Stop what you are doing right now
and locate and implement it. Even if you are a great writer,
misspellings and/or bad grammar happen when you are in a
hurry. It looks very unprofessional on the other end when
you don't spell check.

After writing your email proof it so you can delete the
statements that could be misunderstood or inappropriate.

Don't use abbreviations such as BTW (by the way) or LOL
(laugh out loud) and "emoticons" such as :- (smiley) unless
you are positive the receiver knows what it means. For
business correspondence, it's best to leave abbreviations
and emoticons out.

See next week's Reggae Festival E-Guide
#3 of 10 Email Etiquette Reminders.

--Kristine is the Webmaster of www.ReggaeFestivalGuide.com.
She specializes in custom, affordable, fast downloading Websites
for small businesses. Call for quote 415-213-1914.
www.KristineCummins.com

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About Reggae Festival E-Guide & Contact Us

The Reggae Festival E-Guide is a weekly ezine through the
summer festival season, and monthly during the winter. It is
created by RBA Publishing LLC which publishes 2 popular
print magazines annually: Reggae Festival Guide and Blues
Festival Guide. The publisher, Kaati, is a member
of the Reggae Ambassadors Worldwide (#111).
Advertise in this E-Guide: www.ReggaeFestivalGuide.com/eguide.html

RBA Publishing, LLC
P.O. Box 50635
Reno, NV 89513
Website: www.ReggaeFestivalGuide.com
Email: NewsReggaeFestivalGuide.com
1-775-337-8344

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