Greetings [[name]],

Festivals & Fun
* Reggae Festivals This Week
* Recipe From The Caribbean Cove: Rotisserie Chicken with Spicy Gravy
* Fun & Games: What's Patois for sunglasses?
   (for answer, see below under Fun & Games)
The Business of Promoting Reggae
* Reggae Festival Guide News & Offerings: Speak to reggae fans
* Ask A Question: How can I win friends and influence people in the music business?
* Marketing Tidbit: Email Etiquette - Attaching Files and Email Formatting
* About Reggae Festival E-Guide and Contact Us

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Reggae Festivals This Week

Festival listings are believed to be correct. Please
contact the promoter directly for more information.

Thursday, June 24, 2004
International Reggae Day Festival
Kingston, Jamaica
www.internationalreggaeday.com
Hotline: 876-773-0686

Friday-Saturday, June 25-26, 2004
Chill Valley Festival '04
3340 Waidhofen/Ybbs, Austria
www.chillvalley.at
Hotline: TBA

Friday-Sunday, June 25-27, 2004
Adirondack Music Festival 2004
Lyonsdale, New York, U.S.
www.adirondackmusicfestival.com
Hotline: 315-348-4100

Saturday, June 26, 2004
Garance Reggae Festival
Paris, France
www.garanceproductions.com
Hotline: 33155070600

Sunday, June 27, 2004
Toronto International Reggae Festival
Toronto, Ontario
www.torontoreggaefestival.com
Hotline: 416-417-TIRF

Are you a reggae festival promoter? Post your festival at
www.ReggaeFestivalGuide.com/post_festival.html

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Recipe from the Caribbean Cove
www.TheCaribbeanCove.com

Rotisserie Chicken with Spicy Gravy (c) 2004
When there's not enough time to prepare a full meal, this
recipe provides a quick way to add a home-spun Caribbean
flavor to store bought prepared food. We like to make
chicken stock in advance, and store it in 1 1/2 cup
portions in freezer bags in the freezer - we then just
pull a bag from the freezer to use as the base for our
gravy. Many supermarkets offer whole, cooked and hot
rotisserie chickens for take-home.

Ingredients
1 Cooked Store-bought Rotisserie Chicken
1 1/2 Cups Chicken Stock
2 Sprigs Thyme
Dry Jamaican Meat Seasoning
Wet Jerk Paste (Optional)
4 Tablespoons Butter (Optional)
3 Tablespoons Flour (Optional)

Directions
Pour chicken stock into a 6 quart stock pot, and add thyme.

If you're using chicken stock from the freezer, you can
microwave it for about 90 seconds to thaw it out a little to
release it from the freezer bag.

Remove the rotisserie chicken from the container, and add the
juices from the chicken to the stock pot.

Portion the chicken into two wings, two thigh/legs, and two
breast halves, reserving the backbone and breastbone for
stock. (You can put the bones into a freezer bag for use in
a stock another day.)

Turn to approximately medium heat to bring stock to a high
simmer.

You have a couple of choices now. Firstly, you could
simply simmer the chicken stock to reduce it until it
thickens and becomes syrupy, stirring it gently and scraping
the sides of the pot. When it achieves the right consistency,
add meat seasoning powder to taste, and a dash of jerk paste
(optional) to taste.

If you want a thicker gravy, while the stock is simmering,
you can make a roux. In a separate saute pan, melt the
butter over medium-high heat. As the butter is melting,
sift the flour into the pan and stir into the butter.
The goal is to fry the flour in the butter to break up the
starch in the flour to take away the strong flour taste.
Keep a close eye on the pan and keep stirring, as it can
start to burn quickly.

Keep over heat as the mixture turns blond then browns and
bubbles. The brown color will give color to the gravy.
When you think the flour is starting to get too brown and
too hot too quickly, remove from the heat.

If you add hot roux to the liquid in the stock pot, it
will splatter and you could get a burn. Keep the roux pan
off the heat and stir for several minutes to release the
heat. Once it has cooled for several minutes, add just a
single drop to the stock to make sure it doesn't splatter.
Then add the remainder of the roux and stir the stock
vigorously to blend.

Bring stock to a boil and then immediately reduce to a
high simmer. Simmer until gravy has reached desired thickness,
then add meat seasoning and jerk paste (optional) to taste.

Of course, you can serve this with your own rotisserie
chicken. We like to use a whole roaster chicken on a gas
grill, with a pan underneath chicken to catch drippings.
Using a two burner gas grill, you can keep the burner
under the chicken on low, and the second burner on high,
and keep the lid closed to keep the heat in.

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Fun & Games

What's Patois for sunglasses?

"Darkers"

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Food for Your Caribbean Event!
Authentic Caribbean Cuisine
Catering for Special Events, Parties and/or Receptions
Dishes such as Jerk Chicken, Rice and Peas
Ackee & Saltfish, and Johnny Cakes - you name it!

The Caribbean Cove
San Francisco Bay Area
510-531-2303
Email: InfoTheCaribbeanCove.com
Website: www.TheCaribbeanCove.com

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Reggae Festival Guide News & Offerings

If you paid for a Reggae Festival Guide magazine,
hold tight... it's being delivered to you via mail;
the magazine just got printed.

Speak to over 1,350 reggae fans by placing
information on your business in this E-Guide
For details please visit: www.ReggaeFestivalGuide.com/eguide.html

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Ask A Question
How can I win friends and influence people in the music business?
By Bob Baker

People who say "It's better to give than to receive" are
flat out lying. It's always better to be on the receiving
end of any transaction (unless you're receiving insults or
incoming fire). Keep that sentiment in mind as you build
relationships in the music business.

Let me explain.

Several years ago, I took a phone call from a local artist
named Mickie. She asked if I had a need for free display
banners in exchange for some free ads in the music magazine
I published at the time, to promote an upcoming exhibit of
her artwork.

I told her I wasn't sure if I could do it, but I'd be happy
to discuss it. Before we hung up, she set a time to stop by
my office.

Mickie arrived on time for her appointment and immediately
pulled out a sketch pad and started asking me questions
about the type of banners I might need. I had never given
it much thought, really. She talked about the different
shapes, sizes and uses: banners that hang over a stage,
banners that hang from the front of a stage, banners that
hang in front of tables at trade shows, banners that hang
from the wall during sponsored events.

We talked about banner lengths, colors, logos ... Mickie
even helped me craft a short, catchy slogan to go under my
logo. She sketched out possible designs. I began to
visualize how these banners would look. After 10 or 15
minutes of this I was excited about the many ways I could
use them to promote my business. Best of all, it wouldn't
cost me a dime. I was psyched!

As Mickie was gathering her things, almost as if it were an
afterthought, she pulled out a small envelope and handed it
to me. "Oh, here's a camera-ready ad for my exhibit," she
said. "It's sized for your paper and ready to go. If you
could run this in the next couple of issues, I'd really
appreciate it."

"Absolutely!" I said.

After she left, I felt good about the transaction. I soon
realized that I'd been manipulated by a pro -- but I didn't
feel used or taken advantage of. Mickie had gone to great
lengths to keep my needs in mind and make sure I felt I was
getting value out of our relationship. She knew that, by
doing this, she would ultimately get what she wanted: a free
ad in my paper.

A more close-minded marketer would have approached me by
focusing on the exhibit and why the artist deserved
exposure ... and might have even asked, "What would I have
to do to get a free ad in your paper?" That would have put
me in the awkward position of having to figure out how to
give this person what he/she wants while satisfying my
own needs.

Which method would take you further in your music business
relationships?

Think back to a situation in which someone made a great
effort to give you something you wanted (keep it clean).
How did it make you feel? What effect did it have on your
opinion of that person?

Keep that happy state in mind, because it's your job to
dole out a heapin' helpin' of that feeling to as many
people as you can.

So now that you realize it's better to receive than give,
from this day forward, make sure people receive a lot more
from you. By doing so, you'll end up getting a lot more
in return.

Bob Baker is the author of "Guerrilla Music Marketing
Handbook," "Unleash the Artist Within" and "Branding
Yourself Online." He also publishes TheBuzzFactor.com, a
website and ezine that have been delivering marketing
tips and inspirational messages to music people of all kinds
since 1995. Get your FREE subscription to Bob's ezine by
visiting http://TheBuzzFactor.com today.

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Marketing Your Reggae Biz Tidbit
Email Etiquette - Attaching Files and Email Formatting
By Kristine Cummins

Make sure that you are not sending incredibly large files
that will take forever to download on the other end. Use
programs such as WinZip or Stuffit to compress your graphics.
Compressing the files does not hurt the files at all. Make
sure you have a virus scanner in place so that you are not
emailing viruses.

If you just have to use fonts and colors to decorate your
email, keep in mind that your recipients may not have the same
fonts installed on their end to see what you created and/or
even have special formatting to view formatted emails. Choose
high contrast colors so your email is easy to read. Better yet,
just don't be decorative with your email to begin with,
especially if its business correspondence.

See next week's Reggae Festival E-Guide
#6 of 10 Email Etiquette Reminders.

--Kristine is the Webmaster of www.ReggaeFestivalGuide.com.
She specializes in custom, affordable, fast downloading Websites
for small businesses. Call for quote 415-213-1914.
www.KristineCummins.com

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About Reggae Festival E-Guide & Contact Us

The Reggae Festival E-Guide is a weekly ezine through the
summer festival season, and monthly during the winter. It is
created by RBA Publishing LLC which publishes 2 popular
print magazines annually: Reggae Festival Guide and Blues
Festival Guide. The publisher, Kaati, is a member
of the Reggae Ambassadors Worldwide (#111).
Advertise in this E-Guide: www.ReggaeFestivalGuide.com/eguide.html

RBA Publishing, LLC
P.O. Box 50635
Reno, NV 89513
Website: www.ReggaeFestivalGuide.com
Email: NewsReggaeFestivalGuide.com
1-775-337-8344

Please feel free to pass this ezine along to your friends.
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