CONTENTS
Click on link below to jump to corresponding section:

Thursday-Monday, June 30-4, 2005
Houston Caribfest
Tom Bass Park
Houston, Texas, U.S.
www.houstoncaribfest.com
Hotline: 866-227-8395

Friday-Sunday, July 1-3, 2005
Kulturfestival Integration
Zurich / Helvetiaplatz
Switzerland
www.africa-integration.ch
Hotline: 713-726-0365

Friday-Monday, July 1-4, 2005
Houston Caribfest
Tom Bass Park
Houston, Texas, U.S.
www.houstoncaribfest.com
Hotline: 713-726-0365

Friday-Monday, July 1-4, 2005
13th Annual African/Caribbean Int'l Festival of Life
Washington Park
Chicago, Illinois, U.S.
www.martinsinterculture.com
Hotline: 312-427-0266

Friday-Saturday, July 1-9, 2005
Rototom Sunsplash 2005
Osoppo, Parco del Rivellino
Udine, Italy
www.rototomsunsplash.com
Hotline: +39 0434.977314

Saturday-Sunday, July 2-3, 2005
Skåne Reggae Festival
Malmö-Gõteborg
Malmö, Sweden
www.skanereggaefestival.se
Hotline: 0046 40 302011

Sunday, July 3, 2005
Reggae Sumfest 2005
Chene Park
Detroit, Michigan, U.S.
Hotline: 313-393-0292

Sunday-Saturday, July 3-9, 2005
Mayor's Cup Festival & Regatta
Downtown
Plattsburgh, New York, U.S.
www.mayorscup.com
Hotline: 518-562-9708

Monday, July 4, 2005
World One Fest
Cerrito Vista Park
El Cerrito, California, U.S.
www.worldoneradio.org
Hotline: none

Thursday-Sunday, July 7-10, 2005
Soa Reggae Riversplash
Tolmin, Slovenia
www.vinylmaniarecords.si
Hotline: none

Friday-Sunday, July 8-10, 2005
Summerjam
Regattainsel, Fuumlhlinger See
Koumlln, Germany
www.summerjam.de
Hotline: 0049711-238 50 50

Saturday, July 9, 2005
Reggae Summer Jam
Suffolk Down
Boston, Massachusetts, U.S.
www.lionent.com
Hotline: 617-2650404

Saturday-Sunday, July 9-10, 2005
The Reggae Festival of Wales
Haverfordwest Showground
Pembrokeshire, Wales
www.reggaewales.com/festival
Hotline: +44 (0) 7765 644 337

Saturday-Sunday, July 9-10, 2005
Breizh Sunsplash
Iffendic, France
www.breizhsunsplash.com
Hotline: TBA

Saturday-Sunday, July 9-10, 2005
Jahlove Reggae Festival
Stepping Stone Ranch
Escoheag, Rhode Island, U.S.
www.jahlovefestival.com
Hotline: 401-331-7910

Saturday-Sunday, July 9-10, 2005
Jumpin' & Jammin' Reggae Party
Iguana Ranch Guesthouse
Duncan, B.C., Canada
Hotline: 250-709-9010

Sunday, July 10, 2005
77-Splash
Heineken Music Hall
Amsterdam, Netherlands
www.two77splash.nl
Hotline: none

Thursday-Sunday, July 14-17, 2005
California World Music Festival
Grass Valley Fairgrounds
Grass Valley, California, U.S.
www.worldfest.net
Hotline: 530-891-4098

Friday-Sunday, July 15-17, 2005
Montreal International Reggae Festival
Montreal, Quebec, Canada
www.montrealreggaefestival.com
Hotline: TBA

Saturday, July 16, 2005
2005 Soul Rebel Festival
Boulder Reservoir
Boulder, Colorado, U.S.
www.reggaemovement.com
www.ujamanews.com

Saturday-Sunday, July 16-17, 2005
California Jamaican Jerk Festival & Concert
Woodley Aeronautical Museum - Compton Airport
Los Angeles, California, U.S.
www.mbigmusic.com
Hotline: 714-809-1785

Saturday-Sunday, July 16-17, 2005
34th Annual Reggae Festival
Woodbury Ski Area
Woodbury, Connecticut, U.S.
www.woodburyskiarea.com
Hotline: 203-263-2203

Saturday-Sunday, July 16-17, 2005
California Jamaican Jerk Festival & Concert
Tomorrow's Aeronotical Museum 901 w. Alondra Blvd.
Los Angeles, California, U.S.
www.astarproductions.com
Hotline: 714-809-1785

Sunday-Saturday, July 17-23, 2005
Red Stripe Reggae SumFest
Montego Bay, Jamaica
www.reggaesumfest.com
Hotline: 876-953-2933

Friday-Saturday, July 22-23, 2005
Irie Vibes Roots Festival
Kronevoordestraat
Handzame, Belgium
http://www.greenforward.be
Hotline: 0032498543582

Friday-Saturday, July 22-23, 2005
Reeds Reggae Openair
Zurich - Pfaffikon ZH, Switzerland
http://www.reeds-openair.ch
Hotline: 0032498543582

Friday-Saturday, July 22-23, 2005
Irie Vibes Roots Festival
Open Air
Handzame/Kortmark, Belgium
http://www.greenforward.be
Hotline: 0032475658097

Friday-Sunday, July 22-24, 2005
Northwest World Reggae Festival
Horning's Hideout
North Plains/ Portland, Oregon, U.S.
www.nwworldreggae.com
Hotline: 503-203-5505 or 503-288-1310

Saturday-Sunday, July 23-24, 2005
Ocean State Reggae Festival
Ninigret Park
Charlestown, Rhode Island, U.S.
www.oceanstatereggae.com
Hotline: 860-536-9832

Sunday, July 24, 2005
Caribbean Seabreeze Festival
Queen Mary Park
Long Beach, California, U.S.
www.seabreezefest.com
Hotline: 323-731-2927

Wednesday-Saturday, July 27-30, 2005
LB27 Reggae Camp 2005
Sport Beach
Gardony, Hungary
www.lb27.hu
Hotline: +36702356569

Thursday-Sunday, July 28-31, 2005
Positive Vibration
Colfelice
Frosinone, Italy
www.positivevibration.it
Hotline: +393396101793

Friday-Sunday, July 29-31, 2005
Rastajam
Nyksund, Norway
www.arcticaction.com
Hotline: +47 90 80 83 38

Friday-Sunday, July 29-31, 2005
Jacob Miller Memorial Afro-Reggae Festival
Wald-Sportplatz
Höchstenbach, Westerwald(B-413), Germany
www.kingsfield-production.com
Hotline: 0049-2634-923780

Friday-Sunday, July 29-31, 2005
SUN and SOUNDS
Royére de Vassiviére (23), France
www.sunandsounds.com
Hotline: 0820 882 990

Friday-Sunday, July 29-31, 2005
African Summer Festival
NCO-Gelände Erzberger Str,Delawarestrasse
Karlsruhe, Germany
www.africansummerfestival.de
Hotline: 01705259717

Friday-Sunday, July 29-7 (10 days), 2005
Afrika Festival Wien 2005
Vienna, Austria
www.afrika-festival.at
Hotline: 0049-89-74117155

Saturday, July 30, 2005
Rocker T Performance
358 Culture Lounge
San Jose, California, U.S.
www.reggaedj.com
Hotline: 408-254-2881

Sunday, July 31, 2005
Sunxplosion
Open Air
Stuttgart, Germany
www.rockxplosion.de
Hotline: none

Festival listings are believed to be correct.
Please contact the promoter directly for more information.

Are you a reggae festival promoter? Post your festival at
www.ReggaeFestivalGuide.com/post_festival.html

(Kingston, Jamaica) With a tremendous last 14 months, Mr. Easy is still reaping benefits of his quality recordings. "Pull Up" from the Red Alert riddim produced by the South Rakkas Crew, which has been enjoying airplay during various mxi shows in the US, was added to Delta Airline's In-Flight music programming. Delta's In-Flight programming has a special Reggae mix created by Lance O of Kulcha Shok/WPOW in Miami Florida.

In addition to this, Mr. Easy was the only Dancehall Reggae artist selected to participate in DEF JAM MOBILE's initial debut. Recruited due to his club hit, "DRIVE ME CRAZY", which is also featured on Kevin Lyttle's album as a remix, Mr. Easy takes his place among prominent Hip Hop and R&B artists for the new DEF JAM MOBILE cellular content. AG Interactive, the new media subsidiary of American Greetings Corporation and Def Jam Enterprises recently launched Def Jam Mobile, the premiere provider for branded wireless services for the Hip Hop lifestyle. Def Jam Mobile services which include the first line of Hip Hop e-greeting cards, polyphonic ring tones, audio tones, wallpapers and more, can be accessed online on their brand new website; www.defjammobile.com.

One of the many artists within Dancehall Reggae possessing mainstream appeal and who consistently puts out quality material, often not recognized until pulled away from the hype -juggling tunes, shines on the latest one-drop riddim to hit the streets of Jamaica. Producer Don Corleon has released a follow up to the DROP LEAF riddim which features the powerfully moving song "Footprints" by the group TOK, the new riddim is titled the SEASONS riddim. The more traditional, slower paced one-drop riddims have always been a favorite for serious singers as they tend to shine in these riddim recordings. Mr. Easy's brand new release "Falling" is amongst the top of the pyramid in recordings on this new Seasons riddim. A love song depicting the innocence of falling in love, this song is already creating a buzz among Reggae radio DJs. A video is presently in the planning stages. Visit Mr. Easy's website at www.mreasy.net.

Upcoming Show

Next performance is taking place in Orlando, Florida at Club Hypnotic located at 39 W Pine Street downtown on July 2nd. This event is being put on by Footwork Entertainment.
 

MP3 SERVICING: Want new Mr. Easy material delivered right to your email for review? If you have a separate email address that you'd like MP3's sent to you of new material, by all means hit me at: rudegalrudegal.com with that address and I'll add you to separate database for MP3 servicing.
SCHEDULE AN INTERVIEW: To schedule an interview with Mr. Easy contact RudeGal via email at: rudegalrudegal.com or via phone at: 909-227-RUDE(7833).
MR EASY BOOKINGS: Know of someone doing a show? Need Easy for your club? Contact Management (RudeGal) at: rudegalrudegal.com or call: 909-227-RUDE(7833).

"I-NEY"

The Ministry of Health and the Violence Prevention Centre in Jamaica has launched 'Raising Children to Resist Violence' program - focusing on increasing awareness and changing behavioral patterns among parents and children. The program has published booklets providing information on alternatives and guidelines presented to both teachers and parents who, unknowingly or knowingly, influence children to act violently. In this modern world of violent TV and video games, how will this affect our children - our future? Blessings to those facilitating this new program. Click here to learn more.

--Kristine Cummins/Publisher E-Guide

For contributions to this section of the E-Guide, "In Jah's Name We Pray", please email festivalsreggaefestivalguide.com.

Promotion is the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. If you are an entrepreneur, you most likely have limited resources and you are still learning about the market. Information gathering is extremely important at this stage of the game. The trick is the start the revenue stream without spending too much money.

Objectives

The objectives that are met by promoting are to move the target market through the following phases: Unawareness -> Awareness -> Beliefs/Knowledge -> Attitude -> Purchase Intention -> Purchase. It is believed that consumers cannot skip over a phase, but they need to move through them. Promotion is used to move the target market from one phase to another to finally purchase.

The Offer

The offer needs to be identified before you begin any promoting. What are you offering the target customer? What do you want the target market to do? One mistake that can be made is to create a promotional advertisement and not tell the customer what to do. You should prompt the customer and tell them to "call this number to place an order" or "download this software from our web site".

Measuring Response

Testing different offers, advertisements, direct mail letters, lists, and promotion techniques can tell you what method is most effective. There is a trade-off. Testing is expensive. You need different versions of promotions, which raises production expense. You need to track the results, which takes time. But the information you gather could help you reduce wasteful, ineffective spending in the future. If you decide to test, make sure you have a method for measuring response. You can do this by first asking the customer where they heard about you when taking the order, if it is a telephone order. If it is an order form that they mail back to you, you can code the order form with a tracking number that lets you know exactly what promotion the customer is responding to. This information can then be entered into the customer database for future analysis.

World Wide Web: The Web allows for a cheap way of promoting your product. It is a great tool because it allows the target customers to educate themselves about your product by reading about it, seeing a demo, and download a copy (and therefore serve as your distribution channel). Remember, you are trying to reduce the perceive risk of purchasing your product. By providing a Web page, you are moving the target market through the communication cycle from unawareness to purchase. Also, you are trying to reach innovators and early adopters. These people are actively searching for better ways to meet their needs. The Web is a natural place for them to go to look for you. The difficulty with the Web is all of the noise out there. It is very crowded and difficult to be noticed. Register with all of the search engines, such as Yahoo and Alta Vista. Make sure that there are keywords in your web site that will attract your target audience.

Direct Mail: An average response rate for direct mail is about 1%. This depends on the offer, the mailing list, the target audience, the creative (how the direct mail piece looks), and the timing of the mailing. There is a whole industry built around direct mailing. This promotional activity involves many steps.

Classified Advertisements: Although it may be nice to be able to take out a full color, full page advertisement in an industry magazine, it is very expensive and will not reach your target market of the innovators and early adopters. This target market will read the classified ads in the magazines looking for and willing to try new things. The key for classified advertisements is frequency. Running an ad once will create awareness, but not necessarily action. Request a media kit from the magazine you are considering. This should contain circulation information, subscriber profiles, and prices. This will help you determine if your target market reads this magazine.

Press Releases: A press release is an announcement of a new product release. Editors may take this information and publish it as news in their magazine or newspaper. This is a great way to get free publicity. To send a press release, you should prepare a press kit that includes:

* Cover letter to the editor
* Press release product announcement
* Product features sheet
* Corporate background sheet
* Evaluation product
* Technical specifications sheet (if any)
* Reprint of any past articles
* Names of end user contacts and comments
* Picture of your product

The editor may take your product announcement, make some modifications to it by hand, and send the original to be printed. In general, editors like to have the press releases double spaced with plenty of margin room. There can be a 3-4 month lead time before your press release is published. If possible, tie your press release into current events or human interest. It has a better chance of being published. Don't write your press release like an advertisement. Any claims you make, be sure to back them up with user testimonials. Tailor your press release to each publication, or at least each type of publication. Mass mailing press releases don't usually get published. Also, send your press release to one person at each magazine. If you are unsure of the person, contact the magazine for a contact name. Include in your press release the product name, the price, a company contact name, the company name, address, phone number, fax number, and e-mail address. Be prepared to take questions. Your opening sentence should be clear and concise. "The first (product) capable of (doing this benefit) is now available from (your company) for people who need to (this need)".

Product Reviews: Magazines have product review editors that review it in an article or column. This can provide great exposure. However, it can also be risky. What damage will it do if you get a bad review? Before pursuing this promotional activity, it may be safest to fully complete testing, and have contacted many new customers to get their feedback on the product. Make sure there are no surprises. Choose a magazine your target market is reading. You can always use quotes from the review in your promotional material for other promotions. With more people accepting the product, the faster you will move past the early adopters and innovators. Call the magazine for the name of the correct person to send the product to. Ensure that this person gets a full product. Be available for questions. If a reviewer has problems, there will usually be a phone call to the company first.

Meet Amarendra Bhushan, A leading Strategic Human Resource Consultant, MBA from American University of Athens, Greece, also editing The European journal of NRI finance magazine TRIBUNE). As one of the leading article writer, and corporate hotel professional. Advisor to various organizations and hotels. He is an elected member of south Indian hotel and restaurant federation. Now staying at city of Athens Greece. Contact Info: Amarendra bhushan Dhiraj, Athens, Greece, PH-0030-6947667507 abdhirajmail.gr

Chef Judith O'Loughlin is pleased to announce the opening of her new restaurant - "The Caribbean Cove" - at 2556 Telegraph Avenue, Berkeley, CA 94704. Open for lunch and dinner from Tuesday through Sunday, the restaurant will serve up Judith's fare of exotic and authentic Caribbean dishes. Long-time fans of Judith and newcomers alike are invited to come and celebrate!

The Caribbean Cove is a woman-of-color owned independent restaurant and catering business serving the San Francisco Bay area. The Caribbean Cove serves up authentic Caribbean cuisine for a wide range of special occasions including hosted events, corporate parties, wedding receptions, them parties, backstage cooking for music events and more. For a menu and information on services, visit www.thecaribbeancove.com.

You love creating music and/or art, but you are bogged down with mundane tasks of every day business - putting your creativity on the back burner. Having a manager is essential to surviving the business of promoting your own talent in this day and age. One burgeoning company based out of California is ready to take your talent to the next level. Owner's name is Amy Shapas and she is willing to negotiate a contract with you that you are able to afford. Call 831-479-0711 and visit her website at www.soyoucan.com. Say you heard of me through the E-Guide!