CONTENTS
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There's a little somethin' for everyone who is passionate about reggae in the E-Guide!
- Reggae Festivals
- Jamaican Food: Learn Jamaican Fruits (2 of 4)
- Reggae Review: Army Rasta Awake
- Band Promotion: In the Music Business, Sensationalism Sells
- In Jah's Name We Pray: Evacuations of Thousands of Israeli Citizens
- Reggae Biz Marketing: Who is Your Perfect Client?
- Fun & Games: Who says "You Can't Keep a Good Man Down"?
Friday-Sunday, August 19-21, 2005
Chiemsee Reggae Summer
Uebersee
Bavaria, Germany
www.chiemsee-reggae.de
Festival Hotline: +49 (0)8621 646464
Saturday, August 20, 2005
New York Caribbean Parkfest
Charles Young Park
Harlem, New York, U.S.
Festival Hotline: 212-234-4124
Saturday, August 20, 2005
Reggae on the Rocks
Red Rocks
Morrison, Colorado, U.S.
www.billbass.com
Festival Hotline: none
Saturday, August 20, 2005
New York Caribbean Parkfest
Charles Young Park
New York, U.S.
Festival Hotline: 212-234-4124
Saturday-Sunday, August 20-21, 2005
Reggae Dub Festiwal 2005 Bielawa
Bielawa, Poland
www.regalowisko.independent.pl
Festival Hotline: TBA
Sunday, August 21, 2005
Rastaplas
Recreational Beach Noord AA
Zoetermeer, Netherlands
www.rastaplas.nl
Festival Hotline: 0031-624452364
Friday-Sunday, August 26-28, 2005
5th Annual Koots Roots Festival
Nelson, British Columbia, Canada
www.KootsRoots.org
Festival Hotline: 250-354-7366
Friday-Sunday, August 26-28, 2005
Spirit of Reggae
Lõffingen-Dittishausen near Freiburg
Baden-Würrtemberg, Germany
www.spiritofreggae.de
Festival Hotline: none
Saturday, August 27, 2005
Reggae on the Mesa
Western Colorado Botanical Garden Amphitheater
Grand Junction, Colorado, U.S.
www.reggaeonthemesa.com
Festival Hotline: (970) 256-0075
Saturday, August 27, 2005
South Bend 1st Annual Reggae Festival 2005
South Bend Regional Airport
4302 Lathrop Road
South Bend, Indiana, U.S.
Festival Hotline: 574-457-4092
Saturday-Sunday, August 27-28, 2005
Drums Around the World
Indian Plaza
Charlemont, Massachusetts, U.S.
www.drumsaroundtheworld.com
Festival Hotline: 413-584-3022
Saturday-Sunday, August 27-28, 2005
Yokohamma Reggae Sai
Shinko Futo
Yokohama, Japan
www.yokohamareggaesai.com
Festival Hotline: 81-45-201-9999
Sunday, August 28, 2005
Oly Hempfest 2005
Heritage Park
Olympia, Washington, U.S.
www.olyhempfest.com
Festival Hotline: 360-456-3517
Saturday, September 3, 2005
Seaside Reggae Festival
Ventura County Fairgrounds Seaside Park
Ventura, California, U.S.
www.moshigha.com
Hotline: 805-643-4485
Saturday, September 3, 2005
Reggae Rocks The World
Paradise Casino
Yuma, Arizona, U.S.
Hotline: 760-572-7777
Saturday, September 3, 2005
HoveLive Festival
Greenparc Hove
Hove (Antwerp), Belgium
www.hovelive.be
Hotline: +32 (0) 3/288.70.70
Saturday-Sunday, September 3-4, 2005
Monterey Bay Reggae Fest
Monterey Co. Fairgrounds
Monterey, California, U.S.
www.mbayreggaefest.net
Hotline: 831-394-6534
Friday-Saturday, September 9-10, 2005
Hootenany Roots Festival
Kneadmore Community Field
Needmore, Indiana, U.S.
www.otterfest.com/reggae
Hotline: TBA
Friday-Sunday, September 9-11, 2005
Trinity Tribal Stomp
Trinity Co. Fairgrounds
Hayfork, California, U.S.
Hotline: 530-623-2656
Saturday, September 10, 2005
Charlemont Reggae Fest
Charlemont Fairgrounds
Charlemont, Massachusetts, U.S.
www.charlemontreggaefest.com
Hotline: 413-367-9309
Saturday, September 10, 2005
Portland Hemp Stalk
Portland, Oregon, U.S.
www.hempstalk.org
www.portlandhempstalk.org
Hotline: none
Friday-Sunday, September 10-11, 2005
Festival listings are believed to be correct. Are you a reggae festival promoter? Post your festival at
Lafayette Reggae & Cultural Festival
Pelican Park
Carencro (near lafayette), Louisiana, U.S.
www.lafayettereggaefestival.com
Hotline: 337-886-0572
Please contact the promoter directly for more information.
www.ReggaeFestivalGuide.com/post_festival.html
Coolie Plum The small reddish fruit comes from a small to medium sized tree that can grow up to 40ft. The hard "nut" inside the fruit contains two seeds
Guavas have yellow or green skin and white, pink or dark-red edible flesh. Shaped like a pear, they are great thirst quenchers and contain a lot of vitamin C. and iron.
Guinep A small, grape-like fruit with a green skin and a large seed surrounded by a thin layer of sweet, fleshy pulp.
Jackfruit has a hard "spiky" outside shell and the inside fruit is yellowish with a sweet taste and aroma. It contains anywhere from 100 - 500 oval seeds.
Jew (June) Plum These egg-sized fruits are borne in clusters of up to a dozen or more. Fruits are thick-skinned, fibrous, and drop from the tree while green. Before turning yellow, the flesh is crisp and somewhat acidic. It can be eaten out-of-hand, but is also prepared by stewing fruit with sugar
Mammy Also called Mammy Apple is large and round weighing up to 7lbs.It has a thick light brown skin and its taste can be compared to that of a mango. Each tree can grow up to 75 feet and can yield 300 to 400 fruits. Powder made from mammey apple seeds can be used either as a dusting agent or in a solution as a spray.
Brought to you by Jamaicans.com.
By Anthony Postman
"Better listen to the sound it cuts much deeper It's like those waters trickling down straight to the sea You've got to seek to find your ground over hills and the valleys While you walking through the sands of a mighty sea,"
...and so opens RASTA AWAKE (I Grade Records), the third album from St. Croix veteran roots singer Army. (I sure hope the first two re-release!) Army's sound soothes from the first notes of this album, his voice cool and strong, unforced yet with a subtle urgency.
RASTA AWAKE stands apart from most reggae albums in its poetic depth. Outstanding lyricism and Army's deft use of imagery perfectly compliment Army's "cool militant" delivery. Duplicity between strength and struggle play under reverence and praises through these thirteen tracks. There is a marvelous tension and brooding underneath the music, part to the poetry, which will awaken and stir the mind's I.
Big Ups and Big RASpect due too to veteran don Tuff Lion--the man behind the scenes composing and arranging, playing and laying the tracks, blessing the sounds with his voice and mastery. When not behind the scenes Tuff Lion is on the road soldiering the music further with Bambu Station (who supported Army this summer) or with Blackfoot Band (which this summer also featured heavyweight producer, the man behind I Grade Records--Tippy on keys).
With RASTA AWAKE we see the movement of roots music forwarding solidly into this time. If you are one looking for edification through the music, check it back to RASTA AWAKE. Army will relax, inspire and teach with. . . a sound that cuts much deeper.
Anthony Postman, a.k.a. "ThePostmOn" (R.A.W. #1671), resides in Reno, the reggae capitol of Nevada. Anthony plays guitar from the showroom stage to the musical theater, and currently working on his own InstruMental trio, AMP3. Anthony has been teaching guitar for nearly a decade in Reno, and has seen many students pursue bands, degrees, and lives in music. ThePostmOn is also a veteran club, festival, and radio DJ. Check out REGGAE Fi'REAL! (KUNR 88.7 FM) Thursdays 7pm PST at www.kunr.org. Link him at thepostmonsbcglobal.net, or 775-324-2550; 775-560-5337.
In the Music Business, Sensationalism Sells
By Marc Gunn
Hello Marc,
I was wondering if I may pick your brain. I work for a major record label as a marketing rep (so basically, a paid street teamer) and they are holding a contest amongst us reps in regards to creating the most awareness for a certain artist. Aside from sniping like crazy, I really want to do some off the wall campaigns to get attention. Do you have any ideas or links to any articles regarding off the wall guerilla marketing? I would really appreciate it. --April
Kinda hard to say without knowing the band and your exact duties, but sensationalism sells. Think out of the box.
Go skim Seth Godin's Blog [http://sethgodin.typepad.com]. You can also download his free ebook. Also download Bob Baker's free version of the Guerrilla Music Marketing Handbook [http://www.bardscrier.com/eBooks/GuerrillaHandbookBard.pdf ].
Those two will swamp you with great promo ideas. If you can make it related to a band's single or image, even better.
My suggestion, get with a couple people and brainstorm. Sit down and try to come up with the most ludicrous idea. Think big. Something you probably could Never achieve. And keep writing the ideas down as they come. Open your mind up so you don't limit yourself to any single idea.
When you're done, you'll have several brilliant marketing ideas that are easily attainable as well as some that may be more attainable than you initially thought. Good luck!
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribebardscrier.com
Curt Byrum
Pray for continued peace during this time of unilateral evacuations of 9,000 Israeli citizens from the occupied territories in the Gaza Strip of the West Bank. As Palestine continues to gain it's autonomy and economy, may Israel and Palestine continue to work together. The Gaza strip is the most densely populated place on Earth.
Passionate for human rights and politics, bourgeoning writer James Curt Byrum keeps his readers abreast of current news events. In addition to being a writer, he is a Respiratory Therapist residing in California. James also has a passion for music of all genres, writes experimental music and is a poet/lyricist. Reach James at oroborussbcglobal.net. Website: www.jamescurtbyrum.com.
For contributions to this section of the E-Guide, "In Jah's Name We Pray", please email festivalsreggaefestivalguide.com.
By Alvah Parker
When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Taking a few clients that were "wrong" for me cured me of that. I began to define my "perfect client" and then started to notice flags that told me that someone didn't fit my definition.
Have you ever had a premonition that someone wouldn't be a good client for you? Today the person I hired to paint my house dropped by to pick up his check. He asked me about a neighbor to whom he had given a quote. He said, "She seems like a nice lady but something is telling me she'll be a problem."
He went on to say that she wanted a guarantee that the paint wouldn't peel. He said with all the plants around her house and her irrigation system he didn't feel comfortable doing that. Although he would like the work and was confident in his ability to do a great job for her, he decided to pass on the job.
Bob has owned his own painting business for 25 years and really knows who his "perfect customer" is. He sees warning signs that tell him when the work will cost him more than he will make.
Large businesses often take all customers as long as they believe they have the ability to pay. They don't use a screening method. I remember thinking while I was at AT&T that some customers were more of a headache than they were worth.
One customer I remember started her weekend early on Friday afternoon and came back to her office after lunch inebriated. In that condition everything annoyed her so she would start calling us for immediate service on her equipment or adjustments on her bill. She knew all the numbers to call (including the president of the company!). If she didn't get attention she called the person's boss. She sounded pretty normal on the phone so she was taken very seriously. She consistently drained resources.
Do you get an inkling that a prospective client will be a problem? What are the warning signs? I know for example that people who believe they know everything and never make a mistake are not good clients for me. I listen for that when I talk to potential clients.
Also if someone comes to me for a marriage issue, I know that is not my area of expertise. I could coach the person but because I don't work in this area much it takes me longer to get up to speed on it. Better to refer that client to someone else and to find the lawyers and other professionals that I have a specific business development program for and experience in coaching. It is more profitable for me and more satisfying for my clients. One exercise I do with my clients is to ask them to rate their current clients as A, B, C and D clients. They come up with their own criteria for A (the dream client), B (the dream client in training) C (the average client) and D (the client from hell). The goal is to find a way to have only A and B clients in their practice.
Can you see that getting rid of C and D clients would give you extra time to work with the clients you enjoy? By doing this you aren't wasting precious time trying to please someone who needs lots of special attention.
Think too about the kind of referrals you will get from C and D clients. We attract people to us that are very much like us so C and D clients probably will refer C and D clients.
If you want to have a thriving practice with clients you enjoy working with the first step is to get very clear about your "perfect client". What makes him/her perfect and then what tells you that the prospect sitting in front of you or the one on the phone is that perfect client?
Take Action
1. Read Attracting Perfect Customers by Stacey Hall and Jan Brogneiz
2. What are your criteria for A, B, C and D clients?
3. Classify your current and past clients as A, B, C and D clients. What did you learn from the exercise?
4. Can you create a script with several questions for your staff to use so that you don't have to talk to any potential client that is clearly not an A or B client? Do you have a list of other attorneys, doctors, painters etc that they can refer the C and D clients to?
Alvah Parker is a Business and Career Coach as well as publisher of Parker's Points, an email tip list and Road to Success, an ezine. Parker's Value Program (c) enables her clients to find their own way to work that is more fulfilling and profitable. Her clients are managers, business owners, sole practioners, attorneys and people in transition. Alvah is found on the web at http://www.asparker.com. She may also be reached at 781-598-0388. Article Source: http://EzineArticles.com.
"Johnny Clark"
Trivia is by Diane Issachar. Diane is a staff photographer for Rhythm Vibes for 10 years, shoots for 1xtra, Reggae Festival Guide, and has traveled as tour photographer for many artists. Contact Diane at Dianeissaaol.com, 954-438-3383.
You love creating music and/or art, but you are bogged down with mundane tasks of every day business - putting your creativity on the back burner. Having a manager is essential to surviving the business of promoting your own talent in this day and age. One burgeoning company based out of California is ready to take your talent to the next level. Owner's name is Amy Shapas and she is willing to negotiate a contract with you that you are able to afford. Call 831-479-0711 and visit her website at www.soyoucan.com. Say you heard of me through the E-Guide!
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(c) 2004-2005 Reggae Festival E-Guide, ISSN 1551-6121
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