Greetings [[name]],
Festivals & Fun
* Reggae Festivals This Week
* Recipe From The Caribbean Cove: Cauliflower Mash
* Fun & Games: What's Patois to fool someone?
(for answer, see below under Fun & Games)
The Business of Promoting Reggae
* News & Offerings: Israel's 1st Reggae Benefit, ROTR Sold Out & Speak to Reggae Fans
* Ask A Question: Starving Artist/Band Cheap Marketing Tool - What is it?
* Marketing Tidbit: Steps to Getting Your WWW Registered
* About Reggae Festival E-Guide and Contact Us
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Reggae Festivals This Week
Festival listings are believed to be correct. Please
contact the promoter directly for more information.
Tuesday-Sunday, August 3-7, 2004
Jamaican Sunrise Festival
Bagnols Sur Ceze, France
www.jamaicansunrise.com
Festival Hotline: 00 33 (0)4 66 89 54 61
Tuesday-Wednesday, August 3-11, 2004
Calabria Reggae Festival 2004 Babylon By Bus
Calabria, Italy
www.maroons.it
Festival Hotline: + 39 349 6026543 or +39 347 0631741
Thursday-Saturday, August 5-7, 2004
Harrisburg Sunsplash Reggae Festival
Harrisburg, Pennsylvania, U.S.
Festival Hotline: 717-233-3608
Friday-Saturday, August 6-7, 2004
Uppsala Reggae Festival
Uppsala, Sweden
http://www.uppsalareggaefestival.se
Festival Hotline: +46 707893408
Friday-Saturday, August 6-7, 2004
Reggae Roadblock Jam
Newport Center Town, Vermont, U.S.
www.vermontrootsreggaefest.org
Festival Hotline: TBA
Saturday, August 7, 2004
Truckee Reggae Festival Part 1
Truckee, California, U.S.
www.renegadeshows.com
Festival Hotline: 530-583-2801
Friday-Sunday, August 6-8, 2004
Reggae on the River
Piercy, California, U.S.
www.reggaeontheriver.com
Festival Hotline: 707-923-4583
Friday-Sunday, August 6-8, 2004
Ymir International Reggae SunSplash
Ymir, BC, Canada
www.yams.kics.bc.ca
Festival Hotline: 250-357-2563
Saturday-Sunday, August 7-8, 2004
Reggae Jam Festival
Bersenbrück Bei Osnabrück, Germany
www.reggaejam.de
Festival Hotline: 0177-2458888
Saturday-Sunday, August 7-8, 2004
Taste Of New Orleans
Clear Lake, Texas, U.S.
www.tasteofneworleansfestival.com
Festival Hotline: 281-893-0044
Sunday, August 8, 2004
Reggae Night III at the Hollywood Bowl
Hollywood, California, U.S.
www.hollywoodbowl.com
Festival Hotline: 323-850-2000
Are you a reggae festival promoter? Post your festival at
www.ReggaeFestivalGuide.com/post_festival.html
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Specializing in band and event promotions, administration management, as well as
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---------------------------
Recipe from the Caribbean Cove
Cauliflower Mash(c)
www.TheCaribbeanCove.com
Tired of rice? Steamed cauliflower, when mashed like
potatoes, looks, feels and holds gravy just like rice. We
like to steam the florets in a 4 to 6 quart colander over
a large pot. You could also steam the cauliflower in a
colander over a rice cooker with a couple of cups of water
in the bottom. Instead of putting the cauliflower in a blender
as some low-carb diets suggest, we mash them with a potato
masher which leaves a rougher consistency - more like rice.
Ingredients
1 Medium Cauliflower (1 1/2 lb)
3 Tablespoons Butter
2 Cloves Garlic (optional)
Directions
Remove all leaves and greens from the head of cauliflower
and rinse. Under cold running water, break the florets
away from the stem and discard the large stem.
To steam the cauliflower, fill a pot with 1" of water.
Place the cauliflower in colander that sits just inside the
pot not touching the water. Cover the colander with a lid.
Steam about 12 to 15 minutes, or until a sharp knife
easily pierces the thickest stems of the florets. Remove
the cauliflower to a large bowl (reserve the steaming liquid
for a vegetable stock for later use).
Add butter to the bowl, and using a potato masher, mash
the steamed florets and stems until you achieve an even
consistency. You can add salt and pepper to taste.
Serve instead of rice with meat or fish dishes that include
a sauce or gravy.
Optional: While the cauliflower is steaming, mince garlic
using a garlic press and sauté in butter over medium heat
for 3 to 4 minutes. When the cauliflower is fully cooked, add
the butter and garlic mixture to the cauliflower florets and mash.
---------------------------
Fun & Games
What's Patois to fool someone?
"Card"
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Reggae Festival Guide News & Offerings:
Israel's 1st Reggae Festival Benefit: Organizer Needs Your Help
Next summer in Israel, a Reggae Peace Festival is being organized to bring the
healing message of reggae to the holy land. Proceeds will go to organizations
such as ones which work with Palestinian and Jewish youth together in summer
camps. Kids arrive hating one another, and leave best of friends.
We need your suggestions, interest/support and sponsorships.
Contact Island Roots Galambos: 707-442-3857 | P.O. Box 4576, Arcata, CA 95518
Email: islandreggaehotmail.com
Reggae on the River tickets for August 6-8 are sold out.
Speak to Close to 2,000 Reggae Fans by placing information
on your business in this E-Guide. For details please visit:
www.ReggaeFestivalGuide.com/eguide.html
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Ask A Question
Starving Artist/Band Cheap Marketing Tool - What is it?
By Bob Baker
Traditionally they come in yellow. But these days you can
find them in orange, green, pink, blue and all the other colors
of the rainbow. In school you probably used highlighters to flag
important passages in textbooks. Or maybe you use them now to
note meaningful paragraphs in your favorite how-to titles.
I'm talking about highlighters. And in case you didn't know
it already, you can also put this inexpensive writing instrument
to good use in marketing your music. Here are three creative ways
to do just that:
1) Highlight important facts on the outside of your mailing package
I once received a press kit on the band Earth Crisis, which
was playing an upcoming date in my hometown. On the outside of the
mailing envelope, the publicist had handwritten the band's name,
the venue name and date of performance in dark ink. Then she
highlighted these notes in bright green.
The editors and reviewers who receive packages like this know
in an instant what they're about and why they are timely. Especially
with regard to media people who already knew of the band, this simple
technique helped the group avoid the slush pile.
2) Highlight pertinent dates on your tour schedule
If your band is on tour and promoting a string of dates along
the way, you definitely want to notify the media in each city where
the group performs. Some publicists craft a separate press release
for each city, which if fine. But other bands take a more economical
approach: They list every city, venue and date on one sheet, which
is inserted into every press kit.
The one-sheet system is fine and dandy, but editors still have
to scan over the document in search of the relevance to their specific
city. And quite often, these packages are sent to music media in cities
not even on the tour schedule - which wastes editors' time searching for
a concert date that's not even there.
Which brings us back to a music marketing rule I've hammered home
many times in the past: Make it easy for media people to give you free
exposure. The harder you make them work, the less recognition you'll get.
The easy solution: Highlight the date and venue that's pertinent to
that city. That way, the line will stand out in the overall listing of
tour dates. This will take a few more minutes to coordinate when putting
together your press kit mailings. But the payoff could be substantial.
3) Highlight standout quotes within your press clippings
Hawaii's Crash the Luau Records recently sent a promo package for
the band Tone Deaf Teens. Five of the act's most favorable reviews
and write-ups were interestingly arranged on one appealing page.
In addition to that, the most positive and descriptive sentences within each
review were highlighted in yellow. It allowed someone reading about the band
for the first time to get a quick grasp of what this group was about.
You didn't have to wade through multiple paragraphs and exposition that
didn't matter. The highlighted sections forced you to go right to the heart
of what Tone Deaf Teens is all about.
Using a colored highlighter to draw attention to the important points you
want to get across to the media is a simple but powerful way to stand out.
Why not go out right now and invest a buck or two in your music
marketing campaign?
Bob Baker is the author of "Guerrilla Music Marketing
Handbook," "Unleash the Artist Within" and "Branding
Yourself Online." He also publishes TheBuzzFactor.com, a
website and ezine that have been delivering marketing
tips and inspirational messages to music people of all kinds
since 1995. Get your FREE subscription to Bob's ezine by
visiting http://TheBuzzFactor.com today.
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Marketing Your Reggae Biz Tidbit
Steps to Getting Your WWW Registered
Is my Name available? #1 of 4 Tips
By Kristine Cummins
So it's time for a website and you want to make sure you have
the name that you wish right? Well, now there's some pretty creative
.COM and .NET domain names out there, because all the obvious names
are taken. However, there are new extensions now including .BIZ, .BZ
.CC, .GS, INFO, .MS, .NAME, .TC, .TV, .VG and .WS - plus country-
specific extensions. I wouldn't suggest getting a .ORG name unless
you are really an non-profit organization. To see what domain names
are available go to www.NetworkSolutions.com. If your desired
domain name is already taken and you are curious who registered it, go to
www.WhoIs.net; however, some people pay to keep there registration
information private. Backordering and making offers on an already registered
domain name is also possible, but be prepared to pay big money for making
an offer - I suggest saving your money and find another domain name.
See next week's Reggae Festival E-Guide for
#2 of 4 Steps to Getting Your WWW Registered
--Kristine is the Webmaster of www.ReggaeFestivalGuide.com.
She specializes in custom, affordable, fast downloading Websites
for small businesses. Call for quote 415-213-1914.
www.KristineCummins.com
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About Reggae Festival E-Guide & Contact Us
The Reggae Festival E-Guide is a weekly ezine through the
summer festival season, and monthly during the winter. It is
created by RBA Publishing LLC which publishes 2 popular
print magazines annually: Reggae Festival Guide and Blues
Festival Guide. The publisher, Kaati, is a member
of the Reggae Ambassadors Worldwide (#111).
Advertise in this E-Guide: www.ReggaeFestivalGuide.com/eguide.html
RBA Publishing, LLC
P.O. Box 50635
Reno, NV 89513
Website: www.ReggaeFestivalGuide.com
Email: NewsReggaeFestivalGuide.com
1-775-337-8344
Please feel free to pass this ezine along to your friends.
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