Reggae Festival E-Guide: Upcoming Reggae Festivals
Monday, August 30, 2004 | Vol. 1 No. 18
(c) 2004 Copyright RBA Publishing LLC, ISSN 1551-6121

Greetings [[name]],

Festivals & Fun
* Reggae Festivals This Week
* Recipe From The Caribbean Cove: Corn Bread
* Fun & Games: What's the Patois word for "you know?"
   (for answer, see below under Fun & Games)
The Business of Promoting Reggae
* News & Offerings: Israel's 1st Reggae Benefit & Speak to Reggae Fans
* Ask A Question: Laziness and Greed: How to Make the Most of Them in the Music Biz
* Marketing Tidbit: Don't Hide Behind a Business Name
* About Reggae Festival E-Guide and Contact Us

Reggae Festivals This Week

Festival listings are believed to be correct. Please
contact the promoter directly for more information.
Promoters are responsible for making sure their info is
correct on our site

Friday-Sunday, September 3-5, 2004
Camp Reggae
Isabella, Tennessee, U.S.
www.campreggae.com
Hotline: 706-632-5408

Saturday, September 4, 2004
Rhode Island Reggae Festival
Escoheag, Rhode Island, U.S.
www.rireggaefestival.com
Hotline: 401-596-7506 or 401-782-9860

Saturday, September 4, 2004
Hovelive Festival
Hove, Belgium
www.hovelive.be
Hotline: +32(0) 3/288.70.70

Sunday, September 5, 2004
6th Annual California Reggae Festival
Signal Hill/Long Beach, California, U.S.
www.smurfproductions.com
Hotline: 310-397-4493

Sunday, September 5, 2004
17th Annual Dayton Third World Reggae Festival
Dayton, Ohio, U.S.
Hotline: (937) 376-5493

Sunday-Monday, September 5-6, 2004
Monterey Bay Reggaefest
Monterey, California, U.S.
www.mbayreggaefest.net
Hotline: (831) 394-6534

Are you a reggae festival promoter? Post your festival at
www.ReggaeFestivalGuide.com/post_festival.html

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Recipe From The Caribbean Cove
Corn Bread

www.thecaribbeancove.com

This corn recipe makes muffins or bread which are a
good side dish, served warm with a little butter or
even as a light meal with a little meat and gravy set
on top. Aside from flavor, the orange zest adds a
little bit of orange oil to the mixture. For the corn
bread, we've deliberately omitted baking powder to
produce a dense, moist bread. For light, fluffy, corn
muffins, see further down.

Ingredients

1 1/2 cups white flour
2/3 cups granulated white sugar
1/2 cup yellow corn meal
1/2 tablespoon salt
1 1/4 cups milk
2 eggs
1/3 cup corn oil
2 tablespoons butter
1 tablespoon orange zest

Pre-heat oven to 350F.

Directions

Sift flour, sugar and baking powder together in a bowl,
then add corn meal and salt and blend.

In a separate bowl, mix milk, corn oil and eggs and
beat lightly. Melt butter and add to milk mixture,
and add orange zest.

Slowly add the liquid mixture to the flour mixture,
stirring steadily to blend together.

Once blended, spoon into a lightly greased bread pan.
Bake for about 20 minutes, or until a toothpick inserted
into the bread comes out clean.

Serve warm.

For Corn Muffins

Add: 1 tablespoon baking powder

Spoon individually into a lightly greased muffin pan,
filling each muffin about 1/2 to 3/4 full. Bake as
for corn bread above.

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Fun & Games

What's the Patois word for "you know?"

"Ya nuh see"

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Reggae Festival Guide News & Offerings:

Israel's 1st Reggae Festival Benefit: Organizer Needs Your Help
Next summer in Israel, a Reggae Peace Festival is being organized to bring the
healing message of reggae to the holy land. Proceeds will go to organizations
such as ones which work with Palestinian and Jewish youth together in summer
camps. Kids arrive hating one another, and leave best of friends.
We need your suggestions, interest/support and sponsorships.
Contact Island Roots Galambos: 707-442-3857 | P.O. Box 4576, Arcata, CA 95518
Email: islandreggaehotmail.com

Speak to Close to 2,000 Reggae Fans by placing information
on your business in this E-Guide. For details please visit:
www.ReggaeFestivalGuide.com/eguide.html

---------------------------

Ask A Question
Laziness and Greed: How to Make the Most of Them in the Music Biz

By Bob Baker

I recently read an online posting in which someone
was venting about the apparent apathy of indie music
people. He wrote "People tend to be lazy and greedy
-- a sour combination. Many people aren't aware of
these traits in themselves."

Here are some thoughts on this topic:

I totally agree with that statement. People naturally
do take the easy road and think primarily of themselves.
That not only includes indie musicians and small label
people, it also includes music industry bigshots and
media people of all kinds.

We can bitch about the sorry state of human beings or
we can learn to work with it.

How?

By doing these two things:

1) Make it easy for people to help you.

I used to be a magazine editor/publisher. Like many
indie media people, I was overworked and underpaid.
Far too many bands sent out sloppy packages without
focus and then expected me to do all the work to give
them exposure. The bands who gave me what I needed,
came up with interesting story angles and made it easy
to cover them usually got press (as long as they had
a story worth telling).

It's no different with your fans and people in other
areas of the music biz. Make it simple and easy for
people to get on your band wagon, order from you, etc...
and make them look good in the process. Which leads to...

2) Let people know up front what's in it for them.

If all you're doing is asking for handouts and taking,
it's no wonder you're coming up short. Use other people's
self-interest to your advantage and let them know what
you can do for them.

Most bands who try to book gigs talk about how great
their music is and how many CDs they've sold. Does that
matter to the agent or club owner? Hopefully it does,
but usually all he/she cares about is the cash register
ring at the end of the night.

I once booked several solo shows by sending out a simple
post card with a large headline that read: "I want to
help you sell more beer!" Many of the bar and cafe owners
who received it were impressed that an artist actually
kept their needs in mind. It hit their self-interest square
on the head ... and profited as a result.

The bottom line is: Accept the fact that people are human
and use their tendancies of laziness and greed to your
advantage. Take control of the circumstances, don't be controlled by them.

Bob Baker is the author of "Guerrilla Music Marketing
Handbook," "Unleash the Artist Within" and "Branding
Yourself Online." He also publishes TheBuzzFactor.com, a
website and ezine that have been delivering marketing
tips and inspirational messages to music people of all kinds
since 1995. Get your FREE subscription to Bob's ezine by
visiting http://TheBuzzFactor.com today.

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The Caribbean Cove
San Francisco Bay Area
510-531-2303
Email: InfoTheCaribbeanCove.com
Website: www.TheCaribbeanCove.com

---------------------------

Marketing Your Reggae Biz Tidbit
Don't Hide Behind a Business Name

By Kristine Cummins

One of the biggest mistakes small businesses make is to
hide behind a name when they are a one-man-show. Let's say
for example, you are a music promoter and your company is
"The Big Flash" and you promote your company as if you have
a team of 15 when really, you are a work-at-home mom. Being
a one-man-show is not a bad thing. It doesn't mean that you
don't contract out for those extraneous small jobs like
postering the town. In this day in age where less face-to-face
interaction happens due to emailing, phone and fax, it's
really nice to know that there is a real, friendly person
behind the business. Marketing your "The Big Flash" company
with the note that your name is Sally Brown and that you are
really easy person to talk to - is a tremendous selling point!

--Kristine is the Webmaster of www.ReggaeFestivalGuide.com.
She specializes in custom, affordable, fast downloading Websites
for small businesses. Call for quote 415-213-1914.
www.KristineCummins.com

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About Reggae Festival E-Guide & Contact Us

The Reggae Festival E-Guide is a weekly ezine through the
summer festival season, and monthly during the winter. It is
created by RBA Publishing LLC which publishes 2 popular
print magazines annually: Reggae Festival Guide and Blues
Festival Guide. The publisher, Kaati, is a member
of the Reggae Ambassadors Worldwide (#111).
Advertise in this E-Guide: www.ReggaeFestivalGuide.com/eguide.html

RBA Publishing, LLC
P.O. Box 50635
Reno, NV 89513
Website: www.ReggaeFestivalGuide.com
Email: NewsReggaeFestivalGuide.com
1-775-337-8344

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