Reggae Festival E-Guide: Upcoming Reggae Festivals
Monday, August 9, 2004 | Vol. 1 No. 15
(c) 2004 Copyright RBA Publishing, LLC

Greetings [[name]],

Festivals & Fun
* Reggae Festivals This Week
* Recipe Courtesy of Food Down Under: Jamaican Shake
* Fun & Games: What's Patois for "must get a chance?"
   (for answer, see below under Fun & Games)
The Business of Promoting Reggae
* News & Offerings: Israel's 1st Reggae Benefit & Speak to Reggae Fans
* Ask A Question: What really does "Indie" Mean? The true meaning...
* Marketing Tidbit: Steps to Getting Your WWW Registered - Naming Tips
* About Reggae Festival E-Guide and Contact Us

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Reggae Festivals This Week

Festival listings are believed to be correct. Please
contact the promoter directly for more information.

Friday, August 13, 2004
10th Reggae Afro Festival of Aiseau-Presles
Aiseau-Presles, Belgium
www.reggaeafrofestival.org
Festival Hotline: 003271 74 01 60

Friday-Saturday, August 13-14, 2004
2. Open Air Reggae Festival
Kloster Vessra/Thueringen, Germany
www.reggae-festival.de.vu
Festival Hotline: +491626588155

Friday-Saturday, August 13-14, 2004
Ya Maka My Weekend
Rock Island, Illinois, U.S.
www.ridistrict.com
Festival Hotline: 309-788-6311

Friday-Saturday, August 13-14, 2004
Lakesplash
Biel-Bienne, Switzerland
www.lakesplash.ch
Festival Hotline (email): infolakesplash.ch

Saturday, August 14, 2004
13th Annual Mid West Reggae Festival
Huntsburg, Ohio, U.S.
www.clevelandreggae.com
Festival Hotline: 216-241-3460

Saturday, August 14, 2004
The 9th Annual SEEN Festival
People's Park in Berkeley, CA, U.S.
http://maxpages.com/seen2000
Festival Hotline: 510-383-2949

Saturday, August 14, 2004
1st Annual Reggae on the Mesa
Grand Junction, Colorado, U.S.
www.reggaeonthemesa.com
Festival Hotline: 970-275-1531

Saturday, August 14, 2004
Calgary Reggae Festival
Calgary, Canada
www.calgaryreggaefestival.com
Hotline: 403-207-1633

Saturday, August 14, 2004
New York Caribbean Parkfest
New York, New York, U.S.
Hotline: 212-234-4124

Saturday-Sunday, August 14-15, 2004
Fungus Fest
Kansasville, Wisconsin U.S.
http://home.bellsouth.net/p/pwp-fungusfest
Festival Hotline: 954-325-9110

Saturday-Sunday, August 14-15, 2004
The Peoples Festival
Wilmington, Delaware, U.S.
www.peoplesfestival.com
Festival Hotline: 856-451-8663

Saturday-Sunday, August 14-15, 2004
Reggae Sundance
Eindhoven, Netherlands
www.panic.nl
Festival Hotline: 0031-(0)40-2908564

Are you a reggae festival promoter? Post your festival at
www.ReggaeFestivalGuide.com/post_festival.html

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---------------------------

Recipe Courtesy of Food Down Under
Jamaican Shake

www.FoodDownUnder.com

Thought y'all would like a little something
to cool ya down this summer. However, this one
may heat you up a little with the alcohol...

Ingredients
1/4 Scoop ice
4 oz Vanilla ice cream
1/2 oz Grand Marnier
1/2 oz Kahlua
1/2 oz Amaretto
2 oz Milk
Garnish: Whipped cream

Directions
Blend until smooth, top with whipped cream and serve.
This recipe yields 1 serving.

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Fun & Games

What's Patois for "must get a chance?"

"Must get a bly"

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Reggae Festival Guide News & Offerings:

Israel's 1st Reggae Festival Benefit: Organizer Needs Your Help
Next summer in Israel, a Reggae Peace Festival is being organized to bring the
healing message of reggae to the holy land. Proceeds will go to organizations
such as ones which work with Palestinian and Jewish youth together in summer
camps. Kids arrive hating one another, and leave best of friends.
We need your suggestions, interest/support and sponsorships.
Contact Island Roots Galambos: 707-442-3857 | P.O. Box 4576, Arcata, CA 95518
Email: islandreggaehotmail.com

Speak to Close to 2,000 Reggae Fans by placing information
on your business in this E-Guide. For details please visit:
www.ReggaeFestivalGuide.com/eguide.html

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Ask A Question
What really does "Indie" Mean? The true meaning...

By Bob Baker

We hear the term "indie" bounced around a lot these days. It's
become quite a trendy word (although some of us have been preaching
about it for more years than most). So, let me ask you ...

What's your definition of indie?

Many people think of it as a reference to a musician, small record
label or film company without an affiliation with a major corporation.
That's true, but I believe it has a much deeper meaning than that.

(By the way, "indie" is an abbreviation for "independent." The "ie"
at the end is the proper spelling, as opposed to "indy," which is
usually a reference to Indiana or Indianapolis -- as in the Indy 500.
There's your grammar lesson for the day :)

I think of indie in much the same way I think of the term "guerrilla."
It's more than a simple, surface-level reference to your financial
backing. I believe it's a state of mind and a way of life you must
bring to your entire pursuit of music.

The best way to explain my angle on this is to use an acronym. So
here's my definition of I-N-D-I-E, with every letter standing for a
separate concept (and I didn't even use the word "independent," which
was tempting considering I had two I's to work with).

I - Inspired

To embrace the indie frame of mind, you must be inspired. You have to
know in your gut that music is what you are meant to do. You must become
energized when writing, recording and performing your music. Hopefully,
this is something you already experience fully, without having to force
yourself to feel that way.

When this kind of natural inspiration comes over you, it's a sure sign
that you're on the right path. And you will need this desire to carry
you through the ups and downs of pursuing the independent music path.

N - Nontraditional

Indie musicians don't mind learning about what has come before, and
they are happy to listen to the "rules" that others say are required
to have a successful music career. However, the smartest indie artists
keep their minds flexible and constantly ask questions about how the
supposed "rules" of the past really apply to them. They actually
develop a mindset that seeks out the road less traveled. And when
they spot a good idea that's off the traditional path, they
fearlessly go after it without apologies.

D - Determined

Successful indie artists are fixated on their goals and determined
to reach them. They still leave room to veer from the original plan,
when needed, but they are steadfast in their desire to produce more
and better music, reach more fans, sell more CDs, etc. With this
attitude, obstacles become short-term learning experiences along the
road to higher levels of success.

I - Innovative

Being an indie means thinking outside of the proverbial box and
looking at fresh opportunities from every angle. It means not
promoting yourself the same way a thousand other acts have done it.
It means being resistant to knee-jerk marketing tactics and open to
new ideas and overlooked avenues for exposure.

E - Empowered

Indie musicians don't wait for someone or something else to come
along and rescue them. They don't pray for a "lucky break" or to
"be discovered." They know to the core that the power to succeed
with their music resides inside of them. And they understand that
it's their mission to tap into that personal power and use it to
share their music with the world.

Let's recap my definition of INDIE:

I - Inspired
N - Nontraditional
D - Determined
I - Innovative
E - Empowered

Print this article and pin it up where you'll see it every day.

Being INDIE has nothing to do with what company you are or are
not affiliated with. It has everything to do with how much you take
control of your own life and take steps to build the kind of music
career you deserve.

Bob Baker is the author of "Guerrilla Music Marketing
Handbook," "Unleash the Artist Within" and "Branding
Yourself Online." He also publishes TheBuzzFactor.com, a
website and ezine that have been delivering marketing
tips and inspirational messages to music people of all kinds
since 1995. Get your FREE subscription to Bob's ezine by
visiting http://TheBuzzFactor.com today.

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Marketing Your Reggae Biz Tidbit
Steps to Getting Your WWW Registered
WWW Domain Naming Tips, #2 of 4 Tips

By Kristine Cummins

A domain name can actually be up to 67 characters, but I
would not suggest a name that long. Your domain name should
be your complete business name so people don’t have to guess
what your domain name is. For example The Caribbean Cove is
www.TheCaribbeanCove.com (do not eliminate The). If the name
of your business is already taken, then try and find a name
that is closest to what your business provides possibly using
keywords which will help in search engine searches. An example
would be www.CoveJerkChicken.com. Now, if your business is
geographically limited to a particular area such as The
Caribbean Cove, then an option would be CACaribbeanCatering.com
(CA for California). If there is a word in the domain name
that is easy to misspell - don’t use it. There are more
disadvantages to hyphenating a domain name than advantages -
among them being it’s easy to forget the hyphen, when verbally
saying your domain name you have to say "hyphen" and then
explain what a hyphen is, and it’s a pain to type.

See next week's Reggae Festival E-Guide for
#2 of 4 Steps to Getting Your WWW Registered

--Kristine is the Webmaster of www.ReggaeFestivalGuide.com.
She specializes in custom, affordable, fast downloading Websites
for small businesses. Call for quote 415-213-1914.
www.KristineCummins.com

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About Reggae Festival E-Guide & Contact Us

The Reggae Festival E-Guide is a weekly ezine through the
summer festival season, and monthly during the winter. It is
created by RBA Publishing LLC which publishes 2 popular
print magazines annually: Reggae Festival Guide and Blues
Festival Guide. The publisher, Kaati, is a member
of the Reggae Ambassadors Worldwide (#111).
Advertise in this E-Guide: www.ReggaeFestivalGuide.com/eguide.html

RBA Publishing, LLC
P.O. Box 50635
Reno, NV 89513
Website: www.ReggaeFestivalGuide.com
Email: NewsReggaeFestivalGuide.com
1-775-337-8344

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